CMO Council 2005 London Summit




Press Releases


Getting the Balance Right: Creativity vs Accountability in Marketing London 18th November, 2005 – “Art is important but without the science, any organisation’s marketing activity will sit low on the CEO’s agenda”, said James Richardson, senior vice president and chief marketing officer for Cisco Systems, speaking this week at the inaugural European Summit of global technology marketing executives. James Richardson presented the need for technology marketers to balance creativity with business accountability. “The real issue is, how do we differentiate our products and brands with relevance? We have to make choices. Just because we can advertise, does not always mean we need to. Spending time and resources in an effective manner may mean initiating fewer marketing activities, but achieving greater focus, relevance and customer mindshare,” commented Richardson. Read more >>




Top Technology Brand Leaders Convene for First Euro Summit Of Chief Marketing Officer (CMO) Council Cisco CMO James Richardson and Unisys Global VP of Marketing Ian Ryder to Kick Off Conference Hosting Senior Marketers from Europe, Middle East & Africa *London, 11th November, 2005*** – James Richardson, Senior Vice President and CMO at Cisco Systems, and Ian Ryder, Global VP for Marketing Communications at Unisys, are set to open the CMO Council’s European Summit 2005 on November 17-18 at the Conrad Hotel in London. The CMO Council’s inaugural European Summit is one of the premier thought leadership and networking events for an organization of nearly 2,000 marketing decision makers worldwide. Members control more than $50 billion in annual marketing and media expenditures and represent most major technology brands worldwide. Read more >>




Major Sponsors Line Up to Support 2005 Chief Marketing Officer (CMO) Council European Summit London Event Confirms Sponsorship from Seven Global Technology/Consultancy Businesses *London, 17th October, 2005*** – The Chief Marketing Officer (CMO) Council www.cmocouncil.org, an influential group of global technology marketing executives, has announced it now has seven confirmed sponsors for its much-anticipated European Summit, which will convene at the Conrad Hotel, London on 17-18 th November. The conference, which will play host to marketing heads from some of the world’s biggest and best known technology companies, will now be supported by a range of global IT business and consultancy organizations including Symantec, Siebel Systems and Deloitte, plus international brand consultants Gyro International, strategy consultants Roland Berger, automated demand generation technology business Eloqua and enterprise marketing management systems specialist Unica. Read more >>




Cisco CMO to Keynote 2005 Chief Marketing Officer (CMO) Council European Summit London Event Brings Together Top Technology Brand Executives for Interactive Discussion and Debates *London, 10th August, 2005*** – The Chief Marketing Officer (CMO) Council www.cmocouncil.org, an influential group of global technology marketing executives, will convene at the Conrad Hotel, London on 17-18 th November to address new challenges, trends and dynamics in global technology marketing. The conference theme, ‘Perfecting the Art; Advancing the Science’ will be introduced in the keynote address by James Richardson, Senior Vice President, CMO, Cisco Systems who will talk about the need for technology marketers to balance creativity with business accountability. Read more >>