The CMO Council, a global network of over 3,000 senior marketing executives, will convene to network among peers, exchange best practices and establish new thought leadership platforms in marketing.

First, in the shadow of Berlin’s historic Brandenburg Gate, the 2007 CMO Council European Summit, "Impacting Value", will focus on how marketing innovation leads to business growth. The CMO Council will close the year in the rolling hills of California’s wine country, gathering in Sonoma, CA for an Elite Retreat of invited guests to establish best practices and investigate the challenges and benefits from effective allocation of marketing spend and mapping the optimized marketing operational model as we navigate the theme, "Less Burn, More Return."