A top-notch group of marketers from brand-name companies presented pain points as well as best practices in the adoption of critical On-Demand marketing systems at the CMO Summit 2005 in beautiful Monterey, Calif.

On-Demand marketing is a strategic imperative for companies seeking to more effectively compete in today's high-velocity, ultra-competitive global markets. Real-time access to business intelligence, marketing performance analytics, and predictive event scenarios will determine the winners and losers in the race to more efficiently manage, allocate and utilize strategic assets and resources.

Jan Soderstrom, CMO Council Advisory Board chairperson, set the tone for the conference with a strong call to action: Marketers must analyze, readjust and even rebuild their groups from the ground up, employing operational, organizational and technological best practices while adopting an analytical, numbers-oriented mindset. Former Visa USA CEO Carl Pascarella then delivered the opening keynote that effectively detailed the blending of brand building with technology that successful enabled Visa to grow to $1.045 trillion in sales in 2004.

 
  The CMO Council Summit 2005 was a rousing success. Nearly 250 marketers participated in highly interactive invention sessions after hearing dynamic presentations from top marketing executives such as Lauren Flaherty, VP of On-Demand Marketing at IBM; Jocelyn Attal, CMO at Avaya, Michael Mac Donald, president of global accounts at Xerox; Clent Richardson, CMO of Nortel Networks; Shawn Dennis, VP of global branding at Dell; Cammie Dunaway, CMO at Yahoo! and many more. Summit attendees were challenged to build efficient and accountable On-Demand marketing organizations. For a comprehensive summary, photos, testimonials and presentation downloads, visit our output page.
 
 
  "It was a great agenda, excellent atmosphere, and a wonderful opportunity to connect with colleagues from coast to coast."
- John T. Vernagus, Brand and Communications - AT&T
 
   
  Perfecting the Art, Advancing the Science. Technology marketing has long been known as an art – a mysterious “black” art to some. Now in these days of belt-tightening and accountability it must reinvent itself and become a science as well. This important topic, as well as other critical subjects, was discussed in depth by top global marketers from name-brand companies at the CMO Council’s first European Summit. More info >>
 
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