Overview Agenda Sessions SpeakersSponsors News Venue Summit 06

Elite Retreat:

Less Burn, More Return


December 12, 2007

11:00 am Registration Opens
CMO Council Advisory Board Luncheon (Invitation-Only)
2:20 pm Welcome to the 2007 CMO Summit
Donovan Neale-May • Executive Director • CMO Council
Jan Soderstrom • CMO Council Advisory Board Chair
2:20 pm Opening Keynote Address: "Fixing the Broken Marketing Machine"

David Egan • VP, Business Development and Marketing • LeveragePoint
Steve Hoch • Director, Marketing Planning & Strategy • Cisco

2:50 pm Panel Headline Presentation: "Mapping New Marketing Operational Models"
Helen McGrath • VP of Market and Competitive Assessment for Business • AT&T
Peter Finter • VP Global Market Strategy & Operations • Nortel
Scott Clawson • Vice President, Global Advertising and Online • Oracle Corporation
3:45 pm Refreshment Break
Sponsored by Paul-Lawrence Associates
4:00 pm Interactive Invention Workshop: "Mapping New Marketing Operational Models"
Moderated by: John F. Williams • CEO • MUD Worldwide
5:15 pm Closing Remarks
Dr. Drew Stevens • International Consultant & Lecturer • Author of Split Second Selling and Split Customer Service
5:30 pm Welcome Reception & Dinner
7:00 pm

FIGHT NIGHT AT THE SUMMIT: The Battle for Budget
Moderated by: Ellis Booker • Editor • BtoB and BtoB's Media Business


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December 13, 2007

8:00 am Breakfast
Sponsored by Biz360
8:45 am Recap and Review of Day 1
9:05 am Opening Keynote Address: "Research and Data Meets the Power of Consumer Networks"
Steve Knox • CEO • Procter & Gamble Tremor
9:40 am Panel Headline Presentation: "Understanding and Actioning on the Value of Analytics"
Murli Buluswar • Vice President, Insight And Innovation • Farmers Insurance
Pablo G. Azar • Vice President, Marketing Strategy • Allstate Insurance Company
Dhiraj Rajaram • Founder and CEO • Mu-Sigma
Moderated by: Fred Neil • Former VP of Strategic Marketing & Decision Support • CDW

10:20 am Coffee Break
Sponsored by Market2Lead
10:30 am

Exploration of Advocacy, Allocation and Accountability for Marketing Spend: Breakout Invention Sessions

  • Using Marketing, Customer and Business Analytics to Formulate and Adjust Spend
    John Petralia • SVP of Marketing • Iron Mountain
    Helen McGrath • VP of Market and Competitive Assessment for Business • AT&T
  • New Technologies, Channels And Changes Shaping & Influencing Marketing Spend
    Christine Heckart • General Manager of Marketing • Microsoft TV
    Vince Ferraro • VP of Worldwide Marketing LaserJet Printer Business • Hewlett-Packard
  • Demand Generation And Acquisition Vs. Branding And Retention Programs
    Page Murray • VP, Marketing • Comcast
    Peter Horst • SVP, Brand Marketing • Capital One

12:30 pm Keynote Presentation: "Rebuilding Brand America"
Luncheon: Sponsored by e-Dialog
Dick Martin • Author and Former EVP of Public Relations, Employee Communications and Brand Management • AT&T
1:45 pm Crystalization of Advocacy, Allocation and Accountability for Marketing Spend: Breakout Invention Sessions
3:00 pm Coffee Break
Sponsored by GlobalFluency
3:15 pm Presentations of Advocacy, Allocation and Accountability for Marketing Spend
5:00 pm Closing Keynote Address: "Using Trusted Networks and Influence Groups to Drive Advocacy Sales"
Myra Norton • CEO • Community Analytics LLC
5:50 pm Closing Remarks: "Brand Advocacy through Viral Conversations and Virtual Communities"
Bob Pearson • Vice President of Communities and Conversations • Dell
6:00 pm Closing Reception
A Taste of Sonoma


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