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Elite Retreat:

Less Burn, More Return


Mapping New Marketing Operational Models

Wednesday, December 12
General Session Ballroom

With 50 percent of new CMOs recruited to fix broken marketing organizations, the pressure is on to review, rethink and revamp global structures, resources and marketing operational models. What foundations, platforms, tools and processes are critical to improving go-to-market effectiveness and better aligning and integrating essential groups and functions? How do leading global brands operate and manage distributed marketing groups to achieve greater performance and efficiency? What new approaches and solutions are being embraced to make marketing more nimble, productive and in-sync with corporate, line of business (LOB), regional, field, channel and demand/supply chain dynamics?

This is an opportunity to collaborate with the CMO Council Advisory Board and other invited members in a vital “visual think” session on “Mapping New Marketing Operational Models.” We will convene in California’s wine country for an elite year-end retreat on December 12 and 13 at the Lodge at Sonoma, just north of San Francisco. Join your peers during the afternoon of day one to reach a consensus on the optimal Operational Marketing Model for companies in different stages of growth and across diverse business sectors. Gather knowledge from other leading multi-national marketers on how they are operating worldwide and find out more about their experience in unifying and streamlining marketing systems, policies and procedures.

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