Overview Agenda Sessions SpeakersSponsors News Venue Summit 06

Elite Retreat:

Less Burn, More Return


Keynote Speakers

  • Steve Knox • CEO • Procter & Gamble Tremor
  • Dick Martin • Author and Former EVP of Public Relations, Employee Communications and Brand        Management • AT&T
  • Myra Norton • CEO • Community Analytics LLC
  • Bob Pearson • Vice President of Communities and Conversations • Dell
  • Dr. Drew Stevens • International Consultant & Lecturer • Author of Split Second Selling and Split        Customer Service

Fight Night Keynote

  • Steve Buerger • President/Chief Strategy Officer • Starcom USA

Fight Night Moderator

  • Ellis Booker • Editor • BtoB and BtoB's Media Business

Fight Night Speakers

  • Incumbents:
    David Wachtel • VP of Marketing and Business Development • The Wall Street Journal

  • Challengers:
  • Pieter de Villiers • Co-founder and CEO • Clickatell
  • Kevin Ryan • VP, Global Content Director • Search Engine Strategies and Search Engine Watch

Analytics Panel Speakers

  • Murli Buluswar • Vice President, Insight And Innovation • Farmers Insurance
  • Pablo G. Azar • Vice President, Marketing Strategy • Allstate Insurance Company
  • Dhiraj Rajaram • Founder and CEO • Mu-Sigma

Analytics Panel Moderator

  • Fred Neil • Former VP of Strategic Marketing & Decision Support • CDW

Mapping New Marketing Operational Models Case Study Presenters

  • Helen McGrath • VP of Market and Competitive Assessment for Business • AT&T
  • Peter Finter • VP Global Market Strategy & Operations • Nortel
  • Scott Clawson • Vice President, Global Advertising and Online • Oracle Corporation

Mapping New Marketing Operational Models Moderator

  • John F. Williams • President • Mud Worldwide

Invention Session Leaders

  • Helen McGrath • VP of Market and Competitive Assessment for Business • AT&T
  • Peter Horst • Senior Vice President, Brand Marketing • Capital One
  • Page Murray • VP of Marketing • Comcast
  • Alex Black • Senior Partner, CRM/Customer Intelligence • CSC
  • Dave Couture • Principal, Sales and Marketing Practice • Deloitte Consulting LLP
  • Jeffrey Hayzlett • Chief Business Development Officer and VP • Eastman Kodak Company
  • Vincent Ferraro • VP of Worldwide Marketing, LaserJet Printer Business • Hewlett-Packard Company
  • John Petralia • Senior Vice President of Marketing • Iron Mountain
  • Christine Heckart • General Manager of Marketing • Microsoft TV
  • Stephen FiorettiVP, CRM Product Strategy, Sales & Partner Relationship Management Products •        Oracle Corporation
  • Steven Cook • SVP, Chief Strategic Marketing Officer • Samsung Electronics America
  • Deborah Eastman • Chief Marketing Officer • Satmetrix
  • Chris X. Moloney • Chief Marketing Officer • Scottrade
  • Martyn Etherington • VP of Worldwide Marketing • Tektronix, Inc.
  • Ken Fenyo • Vice President, Customer Loyalty • The Kroger Co.

CMO Council Speakers

  • Donovan Neale-May • Executive Director • CMO Council
  • Jan Soderstrom • CMO Council Advisory Board Chair

Steve Knox
• CEO • Procter & Gamble Tremor

Steve KnoxSteve has been with Procter and Gamble for 29 years in a variety of Sales and Marketing roles. In these roles he has had the opportunity to work globally and across a wide number of businesses inside of P&G. He has been with Tremor since its inception and has been CEO since June 2004.

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Dick Martin
• Author and Former EVP of Public Relations, Employee Communications and Brand Management • AT&T

Dick MartinDick Martin was executive vice president of public relations, employee communications and brand management for AT&T from 1997 to 2002, capping a 32-year career with the company.

The American Management Association published his book – Tough Calls – AT&T and Hard Lessons Learned in the Telecom Wars – in November of 2004. The book, which received favorable reviews in Fortune, The Financial Times, The Wall Street Journal and The Boston Globe, was called “the most honest insider’s account ever committed to paper” by one reviewer.

In 2007, the AMA published Martin’s latest book, Rebuilding Brand America – What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad. In its review, Publisher’s Weekly said, “Martin's marketing expertise allows him to illuminate an issue of serious concern for political and business leaders.” Martin is a frequent speaker to business and student groups. He has also written articles for the Harvard Business Review, Across the Board, the PRSA Strategist, and the PR Encyclopedia. A previous book, The Executive’s Guide to Handling a Press Interview, was published by Pilot Books in 1993.


Rebuilding Brand AmericaRebuilding Brand America
What We Must Do To Restore Our Reputation and Safeguard the Future of American Business Abroad
By Dick Martin

Once the envy of much of the world, America is now roundly disliked and resented. Other nations and cultures have singled out the U.S. government and the American way of life for scorn, contempt, and more frighteningly, even violence.

U.S. government foreign policy undoubtedly accounts for much of this ill feeling, but that doesn't explain it all. For too many people around the world, the American Dream of opportunity has degenerated into a reality of greed, selfishness and acquisitiveness. And American businesses are often painted with the same brush.

But as rampant as anti-Americanism has become, it is not inevitable and not without solution. Rebuilding Brand America shows how U.S. global companies can help rebuild America's reputation by becoming new, more sympathetic ambassadors to the world-without loaded political agendas. It calls for a new era of "corporate diplomacy," not simply as a matter of patriotism, but as an essential element of doing business in the 21st century.

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Myra Norton
• CEO • Community Analytics LLC

Myra NortonMyra Norton, Chief Executive Officer of Community Analytics LLC, has been with the firm since its inception in 2004. Norton is responsible for providing strategic direction for all of Community Analytics' business units and is leading the firm through its next era of dynamic growth.

Norton has extensive academic experience as an administrator in the College of Science and Technology at Temple University, teaching in the Business School and the College of Science and Technology at Temple University, as well as lecturing on mathematics and statistics at Towson University and providing academic support to midshipmen at the United States Naval Academy.

She is a leading thinker on the application of social networks within business communities, speaking and writing on this subject in a variety of venues. Norton is advancing the Community Analytics tagline, The Power of Human Networks® - a succinct statement of the company's vision of authentic customer engagement. This commitment is driving the company's strategy among many of the Fortune 1000 companies as well as top colleges and universities.

Ms. Norton serves as a speaker and facilitator for the Network Roundtable at the University of Virginia and works with researchers from Harvard University, Babson College, University of Virginia and the University of Chicago. Her principal focus is the study of human networks. She leads the National Girls Collaborative Project as part of her work with the Center for Women in Technology, serves on the Industry Advisory Board for the College of Engineering at UMBC and is actively involved in the Greater Baltimore Technology Council.

Norton graduated from University of Alabama with a BS in Math Education and received an MA in Mathematics and an MS in Statistics at Temple University. She is a fitness enthusiast, closely follows college athletics, plays the piano and guitar, and enjoys spending time with her husband, Pat, and yellow lab, Bama.

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Bob Pearson
• Vice President of Communities and Conversations • Dell

Bob PearsonBob Pearson serves as vice president of communities and conversations for Dell. As a member of Dell's Communications team, he is responsible for digital media activities, ranging from customer resolution to management of IdeaStorm, Direct2Dell, StudioDell and other digital initiatives. His teams are also responsible for corporate media, public affairs, internal communications and the Office of the Chairman communications.

Before joining Dell, Mr. Pearson worked for Novartis Pharmaceuticals as Head of Global Corporate Communications and as Head of Global Pharma Communications, where he served on the Pharma Executive Committee. Prior to Novartis, Bob was President of The Americas for GCI and was responsible for creating and building the firm's global healthcare practice. He was previously Vice President of Global Public Affairs & Media Relations at Rhone-Poulenc Rorer (now Sanofi Aventis) and worked at CIBA-Geigy in both communications and field sales. He has more than 20 years experience in executive corporate communications and public relations.

Mr. Pearson graduated from the University of North Carolina with a degree in communications and completed his MBA at Fairleigh Dickinson University. He has served on the boards of Cancer Care and The Huntington's Disease Society of America and currently serves on the boards of The Dell Foundation, Gendux Pharmaceuticals, Ltd, a subsidiary of Introgen Therapeutics (NASDAQ: INGN) and The Association for Multiple Impaired and Blind. Bob is also a member of the executive committee of Dell's Political Action Committee and he serves as the Vice-Chair of the Emerging Technology Committee for the State of Texas.

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Dr. Drew Stevens
• International Consultant & Lecturer • Author of Split Second Selling and Split Customer Service

Drew Stevens Ph.D. Drew Stevens Ph.D. is a career sales and customer service professional with over 25 years of experience. His consulting firm, Getting to the Finish Line, has attracted clients such American International Group, Hilton Hotels, AT&T, The Federal Reserve Bank, Reliv International, The New York Times, Mercy Health Plans Quicken Loans and over 500 other leading organizations.

Drew serves on the boards of directors of eMed International and St. Louis chapters of Meeting Professional International and American Society of Training and Development. He holds the designation of Certified Sales Professional with the National Association of Selling Professionals and founding member of the St. Louis Sales Professionals Association.

His speaking and consulting enables him to travel over 50 days per year to clients and conferences around the globe. In the last several years Drew has provided advice to well over 60,000 professionals. Drew is an adjunct instructor with several universities in the St. Louis area teaching graduate students in the field of entrepreneurialism, international business, marketing and strategy. He is an instructor with Webster University and Maryville University's Graduate School of Business and holds frequent marketing and selling seminars with Webster University's Center for Professional Development. He holds a Ph.D. in Organization and Management with an emphasis in talent management and workplace productivity.

Drew's prolific publishing includes over 150 articles on sales and selling strategy and four books including Split Second Selling, Spilt Second Customer Service and Little Book of Hope. Some of his works appear in Chinese and Hindi.

He is interviewed and quoted frequently in the media, with prestigious periodicals such as Personal Selling Power and Sales and Marketing Management. Drew's career has taken him around the globe to places such as Singapore, Johannesburg, South Africa and New York City.

Drew lives in St. Louis, Missouri, with his wonderful wife and soul mate Christine and his two children Ashley and Andrew, (affectionately known as "I Want" and "Get Me").

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David Wachtel
• Vice President, Marketing and Business Development • The Wall Street Journal

David WachtelDavid Wachtel is Vice President of Marketing and Business Development for the Wall Street Journal and in that role is responsible for positioning The Wall Street Journal in the marketplace for advertising decision makers.

Mr. Wachtel joined Dow Jones in February 2007. He began his career in media as an editor for Business International and subsequently worked as a freelance business writer for Euromoney PLC and Institutional Investor. Mr. Wachtel held various sales management positions at Institutional Investor from 1987 to 1997, where he spent the last five years as publisher. From 1997 to 2005, he worked at Bloomberg LP in senior management media and marketing roles.

Mr. Wachtel is a 1984 graduate of Princeton University's Woodrow Wilson School of International Affairs. He holds an MA in French Studies from New York University and attended the College of Europe in Bruges, Belgium, as an ITT International Fellow.

He lives in New York City with his wife and daughter.

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Pieter de Villiers
• Co-founder and CEO • Clickatell

Pieter de VilliersPieter is the CEO and one of the four co-founders of Clickatell. Starting his career in 1997 in the optometry field; Pieter has over 9 years of sales, new business management and product development experience under his belt. During this time, he took a radical shift in his career and accepted the opportunity for a partnership offer and moved into the IT sector. He joined Micrologix in 1999, whereby his primary responsibilities included the identifying of internet-related opportunities and the management of its e-commerce strategy.

Pieter recognized early in the game the need for a single point of entry for global text delivery was essential for market penetration and adoption of this new mobile technology. So in February 2000, Pieter made the decision to invest in developing mobile communication strategies and became a founding member and CEO of Clickatell. Today, Clickatell is recognized as a worldwide leader in mobile messaging providing 'any message, anywhere' services to over 8,000 global enterprises.

Pieter participates in various forums and interest groups including but not limited to the GSM Association (www.gsm.org), Wireless Internet Caucus (www.ctia.org), Open Mobile Alliance (www.openmobilealliance.org), Wireless Application Service Provider Association (www.waspa.org.za) and the Mobile Data Association (www.mda-mobiledata.org).

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Ellis Booker
• Editor • BtoB and BtoB's Media Business

Ellis BookerEllis Booker is Editor of BtoB, the Magazine for Marketing Strategists. The only publication devoted exclusively to the intersection of business marketing and business strategy, BtoB is published monthly by Crain Communications Inc. and reaches an audience of more than 45,000 readers. In addition to the print edition, BtoB offers daily and weekly e-mail products and maintains a Web site at http://www.btobonline.com.

Booker is also editor of BtoB Media Business, the Magazine for Business Publishing Executives. In addition to the print edition, BtoB Media Business offers a weekly e-mail newsletter and the annual Top Innovators in Business Publishing Awards. Booker, a frequent speaker and panelist, also manages the editorial side of BtoB’s multi-city NetMarketing Breakfast series.

Prior to BtoB, Booker was an Editor at Large at CMP’s Internet Week, which he joined in September 1997. His beat included Java, XML, application servers and databases; he also covered IT deployment strategy, focusing on outsourcing and application service providers (ASPs).

Prior to Internet Week, Booker was a Senior Editor at Mecklermedia’s Web Week, which he joined in August 1995, where he conducted most of the paper’s “Industry Leader” interviews—a regular feature. Before Web Week, Booker was a Senior Editor and the Midwest Bureau for Computerworld, which he joined in 1989. Booker led Computerworld’s Internet and electronic commerce coverage in the early days of the Web, and was responsible for creating the paper’s weekly Internet Page.

A 1980 graduate of Oberlin College, Booker has a B.A. in English and Philosophy. He lives in the suburbs just north of Chicago and has two sons.

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Murli Buluswar
• Vice President, Insight And Innovation • Farmers Insurance

Murli BuluswarMurli Buluswar is currently the Vice President, Insight And Innovation at Farmers Insurance. In this capacity he leads the internal analytics consulting group responsible for data driven strategic insight.

I&I serves a variety of business groups within Farmers, including Product Management, Underwriting, Claims, and Marketing.

Prior to joining Farmers in September 2006, he was Vice President of Financial Analysis & Strategic Planning at Answer Financial, Inc., the largest P&C insurance agency in the country. Prior to Answer, Mr. Buluswar served as a Product Manager at Progressive Insurance. In addition, his work experience includes roles with The Monitor Group, a global strategy consulting firm as well as Capital One, a leading consumer financial services organization.

Mr. Buluswar has a Bachelor of Arts in Economics from Bluffton University, a MS in Statistics from Auburn University, and a MBA from The University of Chicago.

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Pablo G. Azar
• Vice President, Marketing Strategy • Allstate Insurance Company

Pablo G. AzarPablo is currently responsible for overseeing market strategy, consumer insight generation, market research, marketing science, program measurement, and measurement reporting at Allstate. Prior to joining Allstate, Pablo was a Marketing Strategy consultant for several years at Prophet Brand Strategy, The Cambridge Group and Gemini Consulting. In addition to his consulting experience, Pablo worked at Cyrus Intersoft, a software company as president and at Ford New Holland as a financial analyst. Pablo holds a PhD in Marketing from Northwestern's Kellogg Graduate School of Management, an MS from Carnegie Mellon and a BA from the University of Minnesota.

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Dhiraj Rajaram
• Founder and CEO • Mu-Sigma

Dhiraj RajaramDhiraj Rajaram is the founder and CEO of Mu-Sigma, an analytics services company that helps clients institutionalize data-driven decision making within the organization. Dhiraj is responsible for the vision, strategic direction and leadership in Mu-Sigma. His key strengths lie in the area of managing teams, aligning organizational resources to a customer centric vision and delivering profitable growth. He has built Mu-Sigma from ground up during which time he executed on activities that included raising seed and growth capital for the venture, securing key fortune 100 customers, incubating an offshore delivery unit and hiring key leadership members into the company.

Before Mu-Sigma, he advised senior executives across a variety of verticals as a strategy and operations consultant at Booz Allen Hamilton and PricewaterhouseCoopers.

Dhiraj is extremely passionate about data driven decision making and has helped multiple clients design and implement their CRM strategies. His ability to marry left-side and right-side thinking has been gleaned from consulting across various industry verticals, as well as experience running his own successful analytics business. He has made it his mission to help companies deploy the use of sophisticated analytics and develop an objective quantitative language to communicate marketing, risk and supply chain issues within and across businesses.

While at Booz Allen Hamilton, Dhiraj worked with clients across various verticals (Consumer Products, Auto, Hi-Tech, Telecom, and Financial Services) and authored white papers on globalization and innovation. Prior to joining Booz Allen Hamilton, he worked as a management consultant, providing a mix of strategy, systems integration and project management consulting with PricewaterhouseCoopers (Now IBM).

Dhiraj holds an MBA from the University of Chicago where he majored in Finance, Strategy and Entrepreneurship. He also received an M.S. in Computer Engineering from Wayne State University, where he was granted a full academic scholarship to conduct research on supercomputing. Dhiraj attended the College of Engineering - Guindy, Anna University to receive a bachelor’s degree in Electrical Engineering.

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Fred Neil
• Former VP of Strategic Marketing & Decision Support • CDW

Fred NeilFred Neil is a seasoned executive with over 20 years of global management experience. Neil is currently President of Spectrum Management Associates, a boutique strategy consulting firm working with B2B and B2C firms on revenue generating strategies. Neil founded Spectrum Management Associates with the goal of helping his clients to maximize enterprise value. The four primary focuses of Spectrum are to work with clients to define metrics that drive financial performance, manage marketing as a portfolio of assets, infuse metrics into the marketing process and improve processes at value leakage points. To that end, Neil works with his clients to define, value, and manage marketing assets; align companies marketing processes with financial metrics; help to develop strategic and operational dashboards; operationalize brands; and run the marketing function like a business

Prior to founding Spectrum Management Associates, Neil was Vice President, Strategic Marketing and Decision Support for CDW, a FORTUNE 500 company and a leading provider of technology products and services for business, government and education with revenues in excess of $6.5 billion. Neil was responsible for a marketing budget in excess of $100 million focused on customer acquisition, re-occurring revenue generation programs for existing customers and brand awareness campaigns. Neil was also responsible for managing the companies marketing intelligence, research, relationship marketing and creative services.

Prior to joining CDW, Neil worked for a variety of FORTUNE 500 companies, including Countrywide Financial, Mattel Toys, as well as various start-up ventures and consulting with leading direct response and business process outsourcing companies in Europe, Asia, India, Australia and New Zealand.

Neil is a well respected business leader and entrepreneur as evidenced by a quote from one of his clients. “Fred Neil is categorically one of the most talented and most accomplished senior level direct marketers I have ever had the pleasure of working with during my nearly 20 years as a direct marketer. He spans a wide spectrum of skills across all channels of BtoC and BtoB direct marketing. He is a strong leader, he is a visionary and he is highly respected by his peers”.

Fred received his MBA from Northwestern University’s Kellogg Graduate School of Management in Chicago, Illinois and graduated with a Bachelor of Arts Degree in Marketing and Finance from Loyola Marymount University in California.

Neil is active in his community and sits on numerous business advisory boards, as well as the Board of Directors for an International Not-For-Profit Organization. Neil currently lives in Boca Raton, FL with his wife and three children.

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Helen McGrath
• VP of Market and Competitive Assessment for Business • AT&T

 Helen McGrath Helen McGrath leads the Market and Competitive Assessment team responsible for providing comprehensive market and competitive intelligence to support strategic and tactical decision making across AT&T Business. This position integrates and develops competitive financial performance, industry trends, competitive positioning, service level feature functionality, pricing and customer feedback to provide a comprehensive view of key competitors and market sectors. This function integrates the capabilities of the Information Resource Center (IRC), the Market Research function and Market/Competitive Assessment functions. Prior to this assignment, Helen led the Product Marketing function and from 1999 - 2003 was the chief of staff for the Office of the Chairman supporting Dave Dorman and Mike Armstrong.

McGrath's career in telecommunications began in 1984 when she joined AT&T. Since that time she has held positions in marketing, business planning, customer care, product development, network management and product management with a strong international focus in her last four positions. McGrath holds five patents for telecommunications services.

Prior to joining AT&T, McGrath was with Ogilvy & Mather Advertising in New York and Chicago. At Ogilvy, she held account management and media positions on accounts including Sears, Maxwell House coffee, Hershey and Kimberly-Clark.

McGrath hold a B.S. and M.S. in Advertising from the University of Illinois at Champaign-Urbana. While at Illinois, McGrath was a James Webb Young Scholar. She has been on the Board of the College of Communications James Webb Young Fund Program at the University of Illinois since 1993. Helen is also on a corporate advisory board for Rensselaer Polytechnic Institute.

McGrath also attended the Harvard Business School, Program for Management Development.

Raised in Kankakee, Illinois, Helen has resided in Summit, New Jersey since 1980.

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Peter Finter
• VP Global Market Strategy & Operations • Nortel

Peter FinterAppointed to this position in September 2006, Peter is responsible for market intelligence, market analytics, marketing operations and sales effectiveness across the company. In this role, Peter is accountable for the development and execution of Nortel's global marketing plan and budget, the success of its Global Marketing Board, and optimal deployment of Nortel's marketing resources to provide demonstrable ROI. Sales effectiveness initiatives executed in 2007 included the global deployment of a new sales process and CRM platform to over 3,100 sellers. He was previously VP Marketing, EMEA.

Since joining Nortel in 1995, Peter has undertaken a variety of leadership roles for the company, including the creation of a single portfolio marketing team following the acquisition of Bay Networks, overhauling Nortel's go-to-market strategy - including the development and launch of a new channel partner program - to drive convergence, the launch and market development across EMEA of next-generation communications applications (unified messaging, contact centre, IVR) and development of Nortel's global Enterprise business planning and strategy function.

Peter started his career with GEC Telecommunications in their Defence Systems division, prior to a 6 year period with BT where he helped to drive the company to a 35% UK market share in data networking, and ran a specialist sales team to promote managed services and outsourcing to key Commercial customers. Peter is a graduate of Imperial College, London, and a Chartered Engineer. He currently lives in Toronto, Canada.

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Lauren Flaherty
• CMO • Nortel

Lauren FlahertyNortel's CMO Lauren Flaherty has a quick eye for separating facts from flash then focusing those facts to drive great ideas to flawless execution. This results-based approach is fundamental to Flaherty's energetic focus on transforming marketing from a soft corporate service to an essential business element, critical to building revenue.

Flaherty has been a marketer in the high-tech sector for 20 years. In her role as CMO for Nortel, she is actively building a marketing capability that is rooted in a strong metrics orientation across all disciplines, innovative execution and a deep integration with sales to drive measurable business results.

In a recent interview with B to B magazine, Flaherty said, "The increased level of accountability is a huge issue for marketers, particularly in the last five years. There has been an enormous push across Fortune 500 companies to make sure there is a marketing operations capability or function in place to rationalize the marketing investment. You have to have the metrics to show you're on the right track."

With an uncompromising rigor for facts, analysis and market statistics that systematically hone in on strategic target audiences to improve results, Flaherty leads Nortel's worldwide marketing team in a wide range of activities designed to help open new markets and initiate new sales opportunities.

Responsible for global marketing strategy, sales effectiveness, brand development, advertising, internal communications and media relations, Flaherty is also a member of Nortel's senior executive team, integrating marketing into all aspects of the company's planning and execution.

Flaherty joined Nortel in May 2006 from IBM where she was vice president, Worldwide Marketing, Small and Medium Business. She played a key leadership role in IBM's defining era from 1993 to 1997 when Lou Gerstner embarked on one of the biggest turn-around efforts in corporate history. During that period, Flaherty led worldwide advertising for IBM and drove the creation of IBM's famous brand image campaign, "Solutions for a Small Planet." Later, she was the advertising lead on the team responsible for launching IBM's e-business marketing initiative. This campaign moved IBM from the sidelines to the epicenter of the Internet revolution.

During her career at IBM, she also served as vice president of Worldwide Marketing for some of IBM's largest and most important global businesses where she drove long-term business strategy, channel and product marketing, and related communications and branding priorities including public relations.

Flaherty holds a bachelor of arts degree from Syracuse University. She is a frequent speaker at events focused on marketing, global brand management and brand building for revenue growth, including those sponsored by the American Marketing Association, the CMO Council - a global non-profit executive marketing group, The Conference Board, and Columbia University's MBA Program. Flaherty is based at Nortel's global headquarters in Toronto.

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Scott Clawson
• Vice President, Global Advertising and Online • Oracle Corporation

Scott ClawsonScott Clawson has global responsibility for all of Oracle's print, online, paid search and out-of-home investments. These investments span database, middleware and business applications. Goals range from increasing awareness and preference thru to direct-response demand generation that adds to the sales pipeline.

Over 11 years at Oracle, Scott's jack-of-all-trades flexibility has been tested as lead for: Technology Marketing Campaigns: Driving campaigns thru integrated branding, advertising, events, direct mail, email, banners, newsletters and keywords.

Middleware Product Marketing: In this role, Scott defined the innovative strategy that merged five middleware offerings into one comprehensive application server platform. This positioned Oracle to grow from #6 to #2 in the market.

Windows Server Product Management: Joining Oracle in 1996, Scott began by refocusing the company on Windows NT as an alternative to Unix. Prior to joining Oracle, Scott worked at Microsoft Singapore for four years launching, educating and evangelizing Windows NT and its related server products across Southeast Asia. The first ten years of his career were spent in the trenches designing and programming software solutions for environments as diverse as insurance, financial services, communications and multimedia education. Scott is a graduate of Colorado State University with a bachelor's degree in Computer Science.

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John F. Williams
• President • Mud Worldwide

John F. WilliamsWith over twenty-five years of multi-national marketing and advertising experience John is president of Mud Worldwide, a marketing and advertising agency formed in 2006 and based in Sausalito with clients including Maxjet Airways, Designer Doors, Energizer Batteries and The California Energy Coalition. The agency is known for its strategic philosophy of "Your Customer is Your Brand"©

In addition to his duties at Mud he is Chairman of The Sausalito Group founded in 1995, where for over 10 years he managed strategic marketing and branding research for clients including Alcatel, Borland Software, E*TRADE, JP Morgan Chase, Motorola, NEC, Palm, and Philips Electronics, American Express, and more recently as Strategic Planning facilitator for the Personal Systems Division of Hewlett Packard.

The Sausalito Group, originally recognized as John Williams & Associates with over 100 staff in offices from Sausalito, Hawaii, Scottsdale, and Sydney, Australia. The company succeeded as a full service marketing agency with a customer call center and fulfillment operation, and managed the marketing and customer research for Sheraton Hotels, Hawaii, California, and Australia; the Hawaii Visitor and Convention Bureau, the Muana Kea Hotel and the Sheraton Palace Hotel, San Francisco. Other clients included the Golden Gate National Park Recreation Area, Aston Hotels, and the City of Sausalito.

John has served as managing director for Ketchum Communications Direct Marketing Division/San Francisco; both creative and client services director for Ted Bates Worldwide in Bangkok, New York, and Canada working with Colgate Palmolive, General Motors, Warner Lambert, The Oriental Hotel and Bristol Meyers; and formally president and chief operating officer for Manhattan Marine & Electric Company in New York.

John is a regular speaker for The Executive Committee, a worldwide business leadership organization. He addresses local and international business groups on brand marketing and competitive intelligence methods. He has served as a speaker at AD:TECH, has active membership with organizations including the Asian Art Museum of San Francisco, former Vice Chairman; Marin Ballet, former Trustee; advisor to Just Think Literacy for Children; and Staff Commodore Sausalito Yacht Club. He attended North Sydney Technical College and has served as an undergraduate lecturer of Marketing at Golden Gate University.

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Peter Horst
• Senior Vice President, Brand Marketing • Capital One

Peter HorstPeter Horst is a 20-year marketing veteran with experience spanning products, services and technology at Capital One, Ameritrade, General Mills and US WEST. As Senior Vice President of Brand Marketing at Capital One, Peter supports Capital One's diversified businesses in branch and Internet banking, home loans, small business and personal lending, auto finance and international markets. His team is responsible for driving integrated marketing, new product development, and market research, and led the rebranding of Hibernia Bank and the launch of Capital One into branch banking.

From 2000 to 2003, Peter was Chief Marketing Officer of TruSecure Corporation, a leading provider of information security services and technologies. While at TruSecure, Peter re-branded and re-positioned the company, launched a new generation of patented enterprise solutions, and implemented new sales processes, resulting in over 400% growth.

Prior to TruSecure, Peter was Chief Marketing Officer of Ameritrade, where he built the brand and the marketing department and created some of the industry's most successful marketing campaigns, including the cult-classic "Stewart" advertising.

From 1994 to 1997 Peter held a variety of strategy and line management roles at US WEST (now Qwest), focused on new Internet and cable television opportunities. He developed the strategy for US WEST's Internet Yellow Pages and led its marketing and national sales, eventually becoming the #1 site in its region. He also worked on the positioning and launch of US WEST's MediaOne cable television business, which coined "broadband" as consumer language.

Peter began his marketing career at General Mills, where he spent six years managing such brands as Pop Secret Popcorn and Betty Crocker snacks and meals.

He holds an MBA from the Tuck School at Dartmouth and a BA from Harvard. Peter lives in McLean, VA with his wife, four children and two dogs.

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Page Murray
• VP of Marketing • Comcast

Kim M. SharanPrior to joining Comcast, Murray held marketing vice president positions with Palm, Flycode and with Riffage.com, a leading member of an online music startup backed by AOL, BMG and Real. At Riffage.com, he drove the development of all products, including a recommendation engine based on collaborative and associative filtering, radio streaming, eCommerce operation and webcasts, and led the marketing efforts for the website, performance venue and record label.

Earlier, Murray served as a vice president and management supervisor for DMB&B, during which time he won and managed the company's largest account, Hewlett-Packard. Murray expanded the account to encompass all North American promotions for consumer products, launching advertising and PR-driven efforts. Earlier in his career, Page was an account director for FCB San Francisco, responsible for the Pacific Bell and Epson accounts, including advertising and the re-branding of Pacific Bell. While at TBWA Advertising in New York, his accounts included Absolut Vodka, Bombay Gin, Evian Mineral Water, NEC Electronics, Motorola, Chock ful 'o Nuts coffee and Steuben Crystal.

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Alex Black
• Senior Partner, CRM/Customer Intelligence • CSC

Alex BlackAlexander J. Black is a senior partner and the head of strategy for CSC's Customer Solutions Practice. He is responsible for CSC's sales, marketing and service offerings that comprise CRM. Mr. Black has over 25 years of broad-based experience in information systems, finance, sales and marketing. He has specialized in directing consulting engagements that develop a client's vision and strategy and transform business processes and information systems to achieve the organization's growth objectives.

Mr. Black developed CSC's Customer Intelligence solution offerings as a growth generator for organizations. Customer Intelligence comprises customer information consolidation - for a single view of the relationship - and the ability to identify actionable customer insights that drive longer lasting and more profitable customer relationships.

Mr. Black has collaborated with the following clients on behalf of CSC: AT&T, Bristol-Myers Squibb, ConAgra, Dell, DirecTV, DuPont, DST, Flowserve, International Flavors and Fragrances, JPMorgan Chase, Hewlett-Packard, Novartis, Sun Microsystems, Sunoco and The Vanguard Group. Mr. Black holds a B.A. from Westminster College and an M.B.A. from Rutgers University.

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Dave Couture
• Principal, Sales and Marketing Practice • Deloitte Consulting LLP

Dave CoutureDave Couture leads Deloitte Consulting LLP’s Marketing Effectiveness service line. He has over 17 years of experience helping companies maximize shareholder value through use of a variety of strategic and operational levers, including portfolio shaping, innovation, and sales & marketing effectiveness. Mr. Couture is a leading authority on the evolving dynamics of marketing in today’s world of increasing customer empowerment. In addition to his work with Deloitte Consulting, he has served as Vice President of Operations at a national B2B company where his responsibilities included company positioning, product marketing, and sales.

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Jeffrey Hayzlett
• Chief Business Development Officer and Vice President • Eastman Kodak Company

Jeffrey HayzlettJeffrey Hayzlett serves as Chief Business Development Officer and Vice President, Eastman Kodak Company. The position of Chief Business Development Officer was created in September 2007 and filled by Mr. Hayzlett. In this role, he has responsibility for Corporate and Product Public Relations, Communications and Public Affairs, Brand Management, Corporate Sponsorships, Market Development and Corporate Relationships and Partnerships. Mr. Hayzlett reports to both the CEO and COO of the company.

Mr. Hayzlett joined Eastman Kodak Company in April 2006 as Chief Marketing Officer and Vice President, Kodak's Graphic Communications Group (GCG), leading all marketing activities for GCG. His responsibilities included product positioning, segment marketing, branding, marketing communications, customer development, business research, marketing strategy and business development activity for GCG.

Mr. Hayzlett has nearly 25 years of international marketing, sales and customer relations management experience. Prior to joining Kodak, he served as president and chief executive officer of the Hayzlett Companies, Inc. His primary business was Hayzlett & Associates, Inc., a business development and public relations firm specializing in the graphic arts, technology and communications industries. Previously, Mr. Hayzlett held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus, Inc.

Mr. Hayzlett is currently a member of the board of directors of the Business Marketing Association (BMA), the Electronic Document Systems Foundation (EDSF) and is on the advisory board of the CMO Council. He is chairman of the Sales and Marketing Executives International (SMEI) Foundation for Marketing Education, and is a permanent trustee to the SMEI Academy of Achievement Hall of Fame. He is also a two term past chairman of SMEI. Mr. Hayzlett remains a trustee of Pi Sigma Epsilon National Education Foundation.

Mr. Hayzlett has received numerous honors and awards, including the 2007 Lifetime Achievement Award from Frost & Sullivan, a global business research and consulting firm. He was awarded the International Business Person of the Year Award by the International Printers' Network (IPN), received The British Association for Print and Communication (BAPC) Honorary Life Member award in 2004, and the National Association of Quick Printing (NAQP) Industry Award of Distinction in 1997.

Mr. Hayzlett speaks frequently around the world on graphic communications and marketing, including presentations in 2007 at the Canadian Marketing Association's National Convention and Trade Show, "THE Conference on Marketing," the Direct Marketing Association Leadership Forum, Print Oasis, and the National Postal Forum.

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Vince Ferraro
• VP of Worldwide Marketing, LaserJet Printer Business • Hewlett-Packard Company

Vince FerraroVince Ferraro leads marketing for the LaserJet Business global business unit at HP. In this role, he is responsible for all worldwide marketing activities for HP's portfolio of singlefunction and multifunction mono and color laser printers, as well as the connectivity solutions and partner programs that support these products. Prior to this role, Ferraro was the vice president of category marketing of the Business Imaging and Printing unit. Ferraro also held a similar role for Consumer Imaging and Printing Products. Prior to this, he was the North American channel marketing director for commercial national accounts, with responsibility for PCs, servers, printers and storage. Ferraro has been a part of HP's imaging and printing business since 1983. His positions have included division and region management roles in sales development, finance, marketing and category operations functions, based in Boise, Idaho, and San Diego, as well as in the Asia Pacific, EMEA and Americas regions. He received a bachelor of science in business administration from San Diego State University and a master of business administration in marketing and finance from the W.P. Carey School of Business at Arizona State University.

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John Petralia
• SVP of Marketing • Iron Mountain

Vincent FerraroJohn Petralia is senior vice president of marketing for $2.3 billion Iron Mountain, a technology company that helps organizations around the world reduce costs and risks associated with information protection and storage. He is responsible for strategic and tactical marketing for North America. Prior to joining Iron Mountain in 2004, he was vice president and general manager of a global business unit he started within Xerox’s Engineering Systems division. His prior experience includes a variety of strategic management, marketing, product management, sales, and operations positions with information management and distribution companies.

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Christine Heckart
• General Manager of Marketing • Microsoft TV

Vincent FerraroChristine Heckart is currently the general manager of Microsoft TV, the Microsoft Corp. division working on IPTV and television stream-management software

Previously, Heckart was vice president of worldwide marketing for Juniper Networks, responsible for all areas of corporate, field and partner marketing. Heckart was brought to Juniper in 2002 to develop and drive innovative and unconventional market strategies as the company aggressively grows its global business. Prior to Juniper Networks, Heckart was president of strategic consulting firm, TeleChoice Inc. During her nine-year tenure at the company, she worked with leading vendors and service providers worldwide on business and marketing strategy, differentiation and positioning, and new service creation.

Heckart began her career at WilTel (now part of WorldCom), where she was responsible for development and marketing of the company’s data services. There she defined and launched the industry’s first frame relay, managed internetworking and ATM services. She is the author of "The Guide to Frame Relay Networking” and co-author of “ATM for Dummies.” An acknowledged industry thought leader, Heckart was named one of the "Top 10 Power Thinkers" and one of the "50 Most Powerful People in the Industry" by Network World.

Heckart graduated magna cum laude from the University of Colorado at Boulder in 1988 with a degree in economics.

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Stephen Fioretti
• Vice President, CRM Product Strategy, Sales & Partner Relationship Management Products • Oracle Corporation

	FiorettiStephen Fioretti has overall responsibility for CRM product strategy for Sales and Partner Relationship products. His CRM product responsibilities include Siebel Enterprise, CRM On Demand, Oracle E-Business Suite, PeopleSoft Enterprise and Oracle Fusion product lines. Prior to this role at Oracle, Fioretti served as vice president and general manager for the High Technology industry market segment, where he was responsible for industry strategy, product roadmap and go-to-market plans for all CRM products.

Before joining Siebel in 2002, Fioretti was Vice President of Business Development at SeeCommerce, a privately held provider of Supply Chain Performance Management Solutions. Prior to SeeCommerce, Mr. Fioretti spent 5 years at Hyperion Solutions, a leading provider of business performance management solutions, where he served in executive roles as VP of Marketing and VP of Alliances. Fioretti has spent over 20 years in the information technology industry, including executive roles at Sybase and Hewlett-Packard. 

Mr. Fioretti holds a Bachelor's Degree in Economics from the University of California at Davis, as well as a Master's of Business Administration in Marketing from the University of California at Los Angeles.

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Steven Cook
• SVP, Chief Strategic Marketing Officer • Samsung Electronics America

Steven CookSteven Cook is an accomplished senior executive with 24 years of global and local Brand and Customer Marketing experience in 34 countries with Samsung and previously Coca-Cola and Procter & Gamble. While with P&G, Steve lived in London, England running Cover Girl cosmetics across Europe.

Steve has just joined Samsung as SVP, Chief Strategic Marketing Officer, for all B2C and B2B businesses. Prior to this role, Steve was Vice President, Worldwide Strategic Marketing at Coca-Cola and chief marketing leader on the Global Business Team with a strategic alliance with one of Coca-Cola’s most profitable retail partners, 7-Eleven convenience stores, with 29,000 stores in 20 countries. Steve has run and built leadership Brands with his business experience in classic Brand Management, Advertising, Innovation, Customer Management, New Product Development, Alliances and New Business Acquisition in the Beverage, Food, Personal Care, Cosmetics and Fragrances industries.

Steve has broad experience at Coca-Cola and P & G building and leading cross discipline, multicultural teams in complex value chains to develop and execute innovative strategies and programming that deliver profitable results.

Steve earned his MBA from The Pennsylvania State University in 1981. He was the President of the MBA Association. He currently serves on the Penn State MBA Alumni Advisory Board and earned his BSBA in Marketing from The University of Florida in 1979, where he was inducted into Beta Gamma Sigma Business Honor Society. Steve is an active member of the Georgia Executive Marketing RoundTable and he speaks regularly at leading MBA programs such as Emory, Georgia State University, Penn State, UNC and Korea University on Strategic Brand Management and Innovation. Steve was selected by Business Week as one of their “30 Fast Track Executives under 30”.

Steve enjoys photography, cross-country motorcycling and antiquing. He lives in Atlanta with his wife, Carla Engel-Cook, ESQ, and their two children, Henley and Jameson.

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Deborah Eastman
• Chief Marketing Officer • Satmetrix

Deborah EastmanDeborah is a seasoned business professional with nearly 30 years of business experience. Throughout her career, she has broken new ground, evangelizing new technology and approaches to drive change while working closely with customers to ensure their success. Deborah has over 20 years of experience in sales, marketing and strategic business development of technology products and services. Her leadership experience includes marketing & brand development, customer loyalty programs, global account management, solutions selling and strategic partnerships in a wide range of organizations from start-ups to a multi-billion dollar service company. Deborah is currently the Managing Principal of Windward Solutions, a professional services firm providing advisory services to technology and services organizations. Previously, Deborah was Executive Vice President of Sales & Marketing and Chief Marketing Officer for Biz360, an information services company that provides Market Intelligence to marketing executives. Before joining Biz360, Deborah served as a Vice President and Managing Director at BearingPoint (formerly KPMG) where she held a number of global leadership positions including marketing, global accounts and strategic partnership development. In 2000, Consulting Magazine named Deborah one of the top consultants of the year for her efforts in building a partnership with Cisco Systems that generated a $1B investment. Before joining BearingPoint, Deborah enjoyed a highly successful career in technology sales & marketing, consistently delivering top sales performance and driving early adoption of new technology.

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Chris X. Moloney
• Chief Marketing Officer • Scottrade

Chris X. MoloneyAs CMO at Scottrade, Chris X. Moloney leads all marketing, advertising, CRM and research for the leading U.S. online, branch-supported investment brokerage. Scottrade is one of America's leading customer loyalty and referral success stories, winning the J.D. Power Award six consecutive times and a BrandWeek/BrandKeys Customer Loyalty Finalist for 2006. Over the past 10 years, Moloney has established himself as one of America's foremost experts on customer loyalty, satisfaction and retention marketing, with over 250 media appearances in the past 48 months.

Prior to joining Scottrade, Moloney was the corporate vice president of marketing at Charter Communications and previously held the position of vice president and general manager of the loyalty marketing division of Parago, a large promotions marketing agency based in Dallas. As a leading conference speaker, author, strategist and visionary on customer loyalty and customer-centric business management, Moloney was given the title of the "New Voice of Loyalty Marketing" in 2002 by the Institute for International Research (IIR).

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Martyn Etherington
• VP of Worldwide Marketing • Tektronix, Inc.

Martyn EtheringtonMartyn Etherington currently holds the position of Vice President of Marketing at Tektronix, Inc. In this role, he provides leadership for all Tektronix marketing worldwide and is responsible for the successful development of the companies marketing strategies that address customer and market requirements.

Originally from the UK, Martyn Etherington began his career with Digital Equipment Corporation. In 1990, he joined Sequent Computer Systems, where he worked his way from Channel Development Manager to Vice President of Marketing and Sales Operations for IBM's Americas Server Division, following IBM's acquisition of Sequent. In his various roles at IBM/Sequent, Martyn Etherington was instrumental in developing and leading the global marketing strategy and Sequent's expansion into Europe, Middle East and Africa.

Etherington brings 25 years in sales, services and marketing within the high technology industry. He is currently a board member for Chief Marketing Officer Council and serves on the board of advisors at Portland State University School of Business.

He was recently recognized by BtoB Magazine as one of the top 25 marketers for 2006 and in 2005 awarded CMO Best Practice for Marketing Dashboard Development from IDC

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Ken Fenyo
• Vice President, Customer Loyalty • The Kroger Co.

Ken FenyoKen Fenyo is Vice President of Customer Loyalty for The Kroger Co. Fenyo is responsible for increasing loyalty with Kroger's over 40 million customers. He leads direct marketing, interactive marketing, loyalty programs, and customer insights and analytics. He also is responsible for the Internet and e-commerce.

Fenyo has 15 years of experience as a senior marketer in the retail, travel, and technology industries for companies ranging from start ups to the Fortune 500. Prior to Kroger, Fenyo was a consultant with McKinsey & Company as well as Prophet Brand Strategy. He has advised clients such as Harrah's Entertainment, Time Warner, HP, Dell, AT&T, The New York Times, and Merrill Lynch on customer loyalty, relationship marketing, and marketing and business strategy. In addition, Fenyo started Zoho, an e-commerce software and services company targeting the hospitality industry, where he ran marketing, product development, and strategic alliances.

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Donovan Neale-May
• Executive Director • CMO Council

Donovan Neale-May Neale-May, 54, is president of GlobalFluency, Inc., the leader in Intelligent Market Engagement , with 110 offices in 50 countries. Collectively, GlobalFluency member firms have annual billings of $50 million and employ 450 professionals servicing scores of clients across the Americas, Europe, Asia-Pacific, Africa and the Middle East. He has been managing and running his respected marketing and perception management business since 1987, operating from Silicon Valley and New York offices.

Neale-May is the founder and executive director of the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), a global affinity network of over 3,000 senior marketing and branding executives, who control more than $70 billion in annual marketing spend. Neale-May is also the executive director of the Business Performance Management (BPM) Forum ( www.bpmforum.org), an influential group of C-level executives driving financial accountability, operational visibility and compliance in global corporations with combined annual revenues of more than $500 billion. Neale-May serves on the board of directors for Travelzoo (Nasdaq: TZOO), PlayRugby USA, and the Rhodes University Trust (USA). A South African national, Neale-May played rugby at a provincial level in South Africa and then coached and played professionally for three years in Italy.

Previously, Neale-May held senior positions with marketing, promotions and public relations agencies in Silicon Valley, New York, London and Los Angeles. For five years, he ran Ogilvy & Mather's West Coast PR operations and was instrumental in managing communications during the critical formative years of Dell Computer in the mid-eighties. He has represented many other major technology, professional service and consumer electronics brands such as Sun Microsystems, Fujitsu, HP, IBM, Hyperion, Cognos, WebMethods, FileNet, CA, Symantec, McAfee, Panasonic, Amdahl, Informix, Logitech, Transmeta, Borland, SCO, Seagate, AT&T, GTE, EDS, Deloitte, Ernst & Young, A.T. Kearney, BearingPoint, Electronic Arts, Activision, and Atari.

During his 30 years as an international marketing and brand strategist, Neale-May has consulted with over 300 leading multi-nationals, new venture starts and emerging growth companies. An expert on integrated multi-level marketing, Neale-May has designed innovative, award-winning programs for many prominent international consumer brands and holding companies. Among these have been Avis, Nestle, Del Monte, Samsonite, Subaru, Kraft General Foods, Lipton Foods, Kawasaki, Colgate, Lever, Seagrams, Chiquita, Polaroid, Cendant, and Nutrasweet.

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Jan Soderstrom
• CMO Council Advisory Board Chair

Jan SoderstromJan Soderstrom most recently held the position of Senior Vice President of Global Marketing and Brand Management for 3Com Corporation. Soderstrom was responsible for overseeing all advertising, promotion, customer relationship marketing, public relations, analyst relations, research and all brand identity programs for 3Com during her tenure there.

Prior to her appointment with 3Com, Soderstrom was the executive vice president of marketing for Visa International (1996 to 1999), where she was responsible for global brand management including branding strategies, market intelligence, advertising, promotion, website and partnership marketing. In this position she built a global brand management team with a new partnership group that generated significant ROI for their members, and created the Visa.com website which has been awarded several honors for design and usefulness.

Soderstrom joined Visa USA in 1985 as director of advertising and marketing. Before her appointment to executive vice president in September 1996, she served as senior vice president of advertising and marketing where she was responsible for Visa USA’s brand development, advertising and promotion programs. She also directed a long running, award-winning advertising campaign that produced major image and business gains for Visa USA, brought the Olympic Games sponsorship to Visa, and built a fully integrated marketing program during her tenure.

She has also served as senior vice president of marketing for The Gap (1983 to 1984), where she reorganized her department to bring in new thinking, and developed the initial phase work to change The Gap’s image to meet evolving demographic trends. She has also held various positions in marketing and advertising at Atari, Hughes Airwest, Levi Strauss, and Sunkist Growers.

Soderstrom is currently a member of the board of directors for the Women’s Tennis Association and Illuminations. She has also served on boards of the Association of National Advertisers (where she served as Chairman 1994-96), Winkler Advertising, Decker Communications, and the Ad Council.

Soderstrom holds both a Bachelor of Science degree in Foods and Business and a Master of Science degree in Consumer Research and Business from Arizona State University.

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David Egan
• VP, Business Development and Marketing • LeveragePoint

David EganDavid Egan leads sales, marketing, and external partnership strategies for LeveragePoint strengthening Monitor's position as the premier company leveraging technology to build clients' strategic capability and growth. Prior to joining Monitor, he co-founded and served as vice president of content strategy and business development for THINQ Learning Solutions, a leading maker of learning management software. Previously, David spent nearly twenty years as a high tech publisher and publishing company senior executive with leading firms including International Data Group, Ziff-Davis Publishing Company, and the McGraw-Hill Companies

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Steve Hoch
• Director, Marketing Planning & Strategy • Cisco

Steve HochSteve Hoch, Director, Marketing Planning & Strategy, Cisco - responsible for marketing strategic planning methods, processes and systems spanning the company's product lines and geographies.

A 25 year industry veteran, Steve's prior roles included leading marketing for Cisco's mobility business, partner programs, and small / medium business product marketing. Before Cisco, Steve held marketing management, operations and business development positions with Hewlett-Packard and Apple Computer.

Steve has an MBA from the University of Michigan and a BS from the University of California at Davis. He has taught business, marketing and technology management at the graduate, undergraduate and secondary school levels.

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Steve Buerger
• President/Chief Strategy Officer • Starcom USA

Steve Buerger Advancement of the marketing world relies heavily on specialized, industry experts who relentlessly push existing standards toward cutting-edge innovation. Few individuals become heavily versed industry leaders across multiple disciplines, but Steve Buerger can do it all. With 27 years of industry experience, he has earned a first-class knowledge of client, agency and integrated sales. His experience has given him a unique understanding of the broad scope of the marketing industry.

Buerger is responsible for the agency's new business activities. He applies his expert knowledge in examining opportunities for new client partnerships and seeks to develop ways to add new dimensions to existing client relationships. Buerger also leads the agency's Consumer Context Planning practice, which seeks precise consumer insights that fuel improvement of the agency's business strategy. Along with these strategic responsibilities, Buerger also applies his knowledge to the agency's operations strategy, making it a stronger, faster and better connections machine.

Before joining Starcom, Buerger was the senior vice president/client solutions at AOL in New York where he led an internal client marketing team of over 150 marketers responsible for sales development, creative services, market research, sales planning and marketing communications. Recently, Buerger drove marketplace impact and revenue by connecting marketers to the full array of offerings and solutions available at AOL. Prior to his most recent role, Buerger served as a group vice president/marketing and new business development at Time Inc. where he designed and sold integrated multi-platforms focusing on print broadcast, digital and emerging media. Buerger oversaw sales development, marketing services, database marketing, retail partnership and creative services.

Prior to his work with Time Warner, Buerger was a group client director of marketing services for SAB/Miller. He led the marketing services Center of Excellence group encompassing all media services, sports, event and entertainment marketing, digital and relationship marketing as well as package design and development.

In 1987, Buerger's gained his agency experience as senior vice president/director of media services at Bayer, Bess and Vanderwarker in Chicago where he managed all elements of buying, planning and media research. While there, he worked with clients such as Quaker Oats, Motorola, Ameritech and more. In 1983, Buerger also served as senior vice president/group media director at J. Walter Thompson where he worked with clients Kraft, Kellogg's, Hyatt Hotels and more.

Buerger is highly distinguished, having been recognized as a 2004 Media Maven by Advertising Age, 2004 Most Influential People in Sports Advertising by Sports Business Journal, 1999 Top 50 Marketing Leaders by Advertising Age, 1993 Media Plan of the Year by Mediaweek for his work on Gatorade, and was named to Adweek's top ten Outstanding Advertising People to Watch in the Future in 1983.

Buerger graduated from Tulane University in New Orleans, Louisiana in 1977.

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Kevin Ryan
• VP, Global Content Director • Search Engine Strategies and Search Engine Watch

Kevin RyanKevin Ryan is the global content director for SearchEngineWatch.com and Search Engine Strategies. He's a seasoned search and advertising industry veteran. His former roles include VP, Interactive Media for the Interpublic Group agency Wahlstrom Interactive, and CEO of Kinetic Results, a 2006 Advertising Age Top 20 search engine marketing firm. Kevin recently founded strategic consulting firm Motivity Marketing, and has published over 200 articles on search and interactive marketing. His former client roster includes notable brands including Rolex Watch, USA, State Farm Insurance, Farmers Insurance, Minolta Corporation, Samsung Electronics America, Toyota Motor Sales, USA, Panasonic Services, and the Hilton Hotels brands. Additionally, Kevin has volunteered his time for the Interactive Advertising Bureau (IAB), Search Engine Marketing Professional Organization (SEMPO), and several regional non-profit organizations.

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