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December 10 – 11, 2008
Monterey Plaza Hotel and Spa,
Monterey, California
The 2008 CMO Summit, held December 10-11, was a tremendous success. An elite group of 115 senior marketing exectuives gathered in seaside Monterey, California to explore roads to revenue growth and network with peers. Attendees left with a host of new ideas and inspirations around how to gain greater market share, improve margins and increase customer lifetime values. Complete presentation content and an on-demand webcast is now available.

Summit Wrap-up
The 2008 CMO Summit gathered the best and brightest—those with the biggest challenges as well the biggest ideas and solutions. With a breathtaking background of the Pacific Ocean, senior decision-makers had the chance to collaborate and share stratgies with their peers at the beautiful at the picture-perfect Monterey Plaza Hotel & Spa. Event highlights included advice from Dr. Ralf Strauss of SAP Germany on effective marketing planning, insights from Colin Shearer of SPSS on modeling the intentions and actions of customers, strategies for maximizing customer lifetime value from Murli Buluswar of Farmers Insurance, and much, much more. If you weren't able to attend this year's event, we invite you to view the webcast.
Learn More about the CMO Council
If you would like to learn more about how to get involved in upcoming CMO Council programs, we invite you to visit the CMO Council website for information about the exciting research initiatives currently underway at the CMO Council
On-demand Webcast
An on-demand webcast of the complete 2008 CMO Summit has been made available by the CMO Council in partnership with ON24. If you did not attend the Summit, we invite you to view the webcast and enjoy full access to all content and presentations. For questions about the webcast and registration, contact Kim Korupp.
Presentation Summaries
Summaries and highlights of the compelling content presented by CMO Summit keynote speakers and invention session groups is available on our sessions page. If you attended the Summit but happened to miss a keynote speaker, or if you would like to learn more about specific CMO Summit presentations, visit the sessions page for details.
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