Become a Member | CMO Council | Contact

December 10 – 11, 2008
Northern California
Headline Sponsors
December 9, 2008
5:00 pm
Registration Opens
6:00 pm
Welcome Reception and Dinner

December 10, 2008
11:00 am
Registration Opens
11:00 am
CMO Council North America Advisory Board Meeting (By Invitation Only)
2:00 pm
Welcome to the 2008 CMO Summit
Donovan Neale-May Executive Director, CMO Council
Routes to Revenue: 2008 Summit Theme and Focus
Martyn Etherington, CMO Summit Chairman
2:30 pm
Opening Keynote Address
Marketing Planning with a Plan

Dr. Ralf Strauss, Head of CRM Marketing & CRM Global Product Management, SAP Germany
3:15 pm
Panel Headline Presentation
Individualized Relationship Marketing (IRM): The Payback from Personalization
Sandra Zoratti, Vice President, Global Solutions Marketing, InfoPrint Solutions Company
Peter Horst, Senior Vice President, Brand Marketing, Capital One
4:00 pm
Coffee Break
4:15 pm
Interactive Invention Workshop
Calibrate How You Operate: Tire-kicking the New Operational Marketing Model
Introduction by Bob Barker, Vice President of Corporate Marketing, Alterian
5:30 pm
Keynote Address
The Sweetest Route to Revenue

Deborah Holt, Vice President of Marketing, Ciao Bella Gelato
6:00 pm
Dinner and Reception
7:00 pm
Keynote Address
Turning Fan Following Into Brand Following

Tom Page, Director, Brand Events & Activation, Kodak
Dan Courtemanche, Senior Vice President, Marketing & Communications, Major League Soccer
Chris Maloney, Chief Marketing Officer, Scottrade
Malcolm Bordelon, Executive Vice President of Business Operations, San Jose Sharks
Joe Januszewski, Vice President, Corporate Partnerships, Boston Red Sox

December 11, 2008
8:00 am
8:30 am
9:15 am
Headline Panel
Marketing in the Era of the Mega-Merger
Engelina Jaspers, Vice President of Corporate Marketing, HP
Kim Johnston, Vice President of Sales and Marketing Operations, Symantec
Vance Williams LaVelle, Senior Vice President, Marketing, Sales & Service and Chief Retention Officer, SIRIUS XM Satellite Radio
Moderator: Dave Couture, Principal, Sales & Marketing Practice, Deloitte
10:00 am
12:00 pm
12:30 pm
Lunch Keynote Address
What ARE Customers Thinking?

Michael Tchong, Trend Analyst, Ubercool
2:00 pm
Keynote Address
Changing the Game: The Road Ahead for Marketing

Peter Dille, Senior Vice President, Marketing and PLAYSTATION® NETWORK, Sony Computer Entertainment America
2:45 pm
Presentations of Routes to Revenue
Analyze, Evaluate and Pursue New Revenue Sources, Segments and Strategies
4:30 pm
Coffee Break
4:45 pm
Closing Keynote Address
Maximizing Customer Lifetime Value

Murli Buluswar, Vice President, Insight And Innovation, Farmers Insurance
5:30 pm
Closing Reception