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December 10 – 11, 2008
Northern California
Headline Sponsors
Keynote & Panel Speakers

Colin Shearer • Senior Vice President of Market Strategy – SPSS Inc.

Colin Shearer

Colin Shearer is Senior Vice President of Market Strategy with SPSS Inc. Since 1984, he has been involved in applying advanced software solutions to solving business problems.

Previously with SD-Scicon and Quintec Systems, he was one of the founders of Integral Solutions Ltd. (ISL) in 1989. A pioneer of data mining in the early 1990’s, he was the architect of ISL’s award-winning Clementine system, the first data mining tool aimed at non-technologist end-users, and led a team which tackled numerous successful data mining applications in areas including finance, broadcasting, market research and defense.

In December 1998, SPSS Inc., the world’s leading supplier of analytical solutions for the enterprise, acquired ISL, and Shearer became responsible for a worldwide team of data mining consultants and for SPSS’ Advanced Data Mining Group. In 2002 he became head of SPSS’ newly-formed Customer Analytics Business Center, a group formed to support SPSS products and solutions which apply predictive analytics to customer data for analytical CRM. He subsequently held global responsibility for product marketing at SPSS, before moving to his current position in April 2006.

Michael Tchong • Trend Analyst – Ubercool

Michael Tchong

Michael Tchong has spent more than two decades living at the bleeding edge of consumer trends. His intuitive sense for reading the future has earned him a reputation as one of the savviest thinkers of the information age.

A serial entrepreneur, Michael developed a host of successful media and technology companies to help consumers and businesses harness the potential of new innovations. His successes include founding MacWEEK, CyberAtlas, ICONOCAST and Ubercool, a next-generation social-engagement marketing company aimed at trendsetters.

Michael tracks consumer lifestyles with boundless energy, translating trends into emerging opportunities. He maintains a blog at, and is currently working on his sixth start-up, which will help reinvent the marketing and media worlds.

Michael's a global citizen who surveys the landscape from San Francisco's Potrero Hill district. A sought-after speaker, he has been quoted by, or appeared on, such leading media as Access Hollywood, BBC News, Bloomberg TV, Business Week, CNET, the UK's Independent, The New York Times, Variety, USA Today, Wall Street Journal and Wired.

Dr. Ralf Strauss • Head of CRM Marketing & CRM Global Product Management – SAP Germany

Ralf Strauss

Ralf Strauss is the Head of CRM Marketing & CRM Global Product Management for SAP in Germany. Following his studies in Business Administration at Passau University (Germany), Ralf Strauss received his Ph.D. at Freiburg University (Germany). Before joining SAP in 2002 as head of Corporate Strategy for SAP Germany, Ralf worked in Management Consulting, majorly at Gemini Consulting. During his time in management consulting, he has worked in a whole variety of projects in Marketing and Sales, CRM, e-Business, organisational transformations and launch projects for new Telecommunication and Internet Service Providers. He is author of more than 60 publications on e-Business, CRM, organisational learning and IT-management. His publication “e-Reality—Strategies and Success Factors for e-Business Management” got broad acceptance in the German speaking countries during the grounding of the e-Business hype in 2001. His most recent publication “Marketing Planning with a Plan” was published in German and will be edited for an English version soon. During his time as university assistant and consultant, he was appointed to become a member of the “Multimedia-Enquete”-Commission as well as the “Innovation Forum Multimedia” of the regional parliament of Baden-Württemberg in Germany. During 2006-2007 he hold in parallel the role as the head of marketing for SAP in Central Europe.

Deborah Holt • Vice President of Marketing – Ciao Bella Gelato

Deborah Holt

Deborah Holt has been an integral player in Ciao Bella’s expansion into new markets since joining the team in 2003. After Ten years of marketing and business development for service related companies, Holt was hired by Ciao Bella as the Director of Customer Experience, a role created specifically for Holt. Displaying her expertise in handling key relationships while continuing to speak the Ciao Bella brand at every turn, Holt quickly took over strategic account handling and marketing efforts for the company.

Over the next five years Holt led the expansion into branded retail and Direct to Consumer markets. Working directly with Ciao Bella’s owner, she first secured retail distribution with United Natural Foods in 2003; Holt then developed and grew the in-store gelato bar program for retailers such as Whole Foods, Wegmans, Bristol Farms and Publix. She worked on strategically building the mail order business to include brand involvement in key retailers such as Williams-Sonoma, Dean and Deluca, Neiman Marcus, Stonewall Kitchen, and Amazon. Holt has led Ciao Bella’s exporting team, bringing Ciao Bella to Mexico, West Indies, Dubai and most recently Japan.

Under Holt, Ciao Bella remains the most awarded purveyor of frozen desserts and has secured national editorial press and product placements. Holt managed the placement involvement in NBC’s Apprentice, Gourmet Magazine, Brand Week, Health Magazine, Yahoo Local, W Hotels, Real Simple and Oprah’s favorite things. As a result of her business development and branding prowess and strong relationships, Holt was named Vice President in 2007. In 2008, Ciao Bella was named by Business Week as a Small Company with a Big Brand resulting in a key placement on AOL’s homepage.

Holt is a graduate of North Carolina State University. She has a Bachelors degree in Communications/Public Relations and a minor in Economics. Living in Maplewood, New Jersey with her family, Holt is a mother of two, an avid runner and a long time volunteer for Girls on the Run, a not for profit program focused on educating and preparing girls for a life time of self-respect and healthy living.

Tom Page • Director, Brand Events & Activation – Eastman Kodak Company

Tom Page

Tom Page is a results-driven marketing professional with over 13 years of experience across a broad range of organizations at Eastman Kodak Company. For the past 8 years, Tom has managed a portfolio of corporate sponsorships including Kodak’s U.S. Motorsports program. Tom designs and executes revenue-driving and brand-building marketing programs which are utilized by Kodak’s consumer and commercial businesses. Tom also manages a number of other marketing programs including Kodak Theatre and Experiential Marketing with an emphasis on achievement of Kodak’s strategic objectives.

Prior to his tenure in Marketing, Tom provided financial consultation to Kodak’s Film Manufacturing, Corporate Finance, and Mergers and Acquisition organizations. Tom enhances his current Marketing role with the financial acumen he developed in his early career by carefully evaluating each new Kodak sponsorship opportunity with business case models and participating on the Sponsorship negotiation team.

Tom holds an MBA in Technology Management from Rochester Institute of Technology. He currently resides in Atlanta, GA with his wife and 4 daughters.

Engelina Jaspers • Vice President of Corporate Marketing – Hewlett–Packard

Engelina Jaspers

As vice president, corporate marketing, Engelina Jaspers is responsible for advancing HP's corporate brand and reputation with external stakeholders, as well as driving employee engagement, across the Americas region—the United States, Canada, Central and South America. Additionally, Jaspers leads HP’s marketing efforts reaching out to U.S. multicultural consumers. Jaspers is a member of the Americas Leadership Team, the region’s business governance body, and chairs the HP Americas Marketing Council. She was a driving member of a recent cross-company marketing job architecture overhaul, and defined a new set of marketing 2.0 competencies.

Her HP experience spans regional, global and corporate roles across marketing and marketing communications. Prior to joining HP in 1998, Jaspers built a successful career at Kodak, where she held progressively senior marketing and communications positions. Prior, she spent six years in the field as a sales representative for Kodak’s office imaging products.

Jaspers has a master’s of science degree in Public Relations from Boston University and an undergraduate business degree. She is a passionate advocate for targeted marketing and return on marketing investment, and a frequent presenter at conferences and events on multicultural marketing as a means to accelerate U.S. growth.

Murli Buluswar • Vice President, Insight And Innovation (I&I) – Farmers Insurance

Murli Buluswar

Murli Buluswar is The Vice President, Insight and Innovation (I&I) at Farmers Insurance, a subsidiary of Zurich International.

I&I, a newly created internal analytics strategy consulting group, is inculcating science driven decision making into an organization that has achieved great success on the backbone of its sales force. Murli has been brought in to build I&I, translate its broadly defined mission into specific contributions by asking and answering questions in unchartered territory. I&I proactively and reactively identifies opportunities to drive strategy via data driven insight.

I&I plays a pivotal role in influencing the direction of Product Pricing and Distribution Strategy, Marketing & Consumer Research, Customer Experience, and Claims.

Prior to joining Farmers in September 2006, Murli was Vice President of Financial Analysis & Strategic Planning at Answer Financial, Inc., one of the largest P&C insurance agencies in the country. At Answer, Murli was charged with evaluating and driving value creation on the basis of deep understanding of economics for the marketing and product functions.

Before Answer, Mr. Buluswar served as a Product Manager at Progressive Insurance. In addition, his work experience includes roles with The Monitor Group, a global strategy consulting firm as well as Capital One, a leading consumer financial services organization.

Murli is a frequent speaker at conferences focused on innovation and analytics driven strategy. Most recently Insight & Innovation was featured in the February 2008 issue of Insurance & Technology. Murli is also a board member of Los Angeles based Harmony Project, whose mission is to teach the love of music to inner city youth.

Mr. Buluswar holds a B.A. in Economics from Bluffton University, MS in Economics & Statistics from Auburn University, and an MBA from The University of Chicago. He lives in Beverly Hills, CA with his wife and two sons.

Farmers Group, Inc. is a wholly owned subsidiary of Zurich Financial Services, an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia Pacific, Latin America and other markets. Farmers© is the nation's third-largest Personal Lines Property & Casualty insurance group. Property and casualty products are underwritten and issued by the Farmers Exchanges and their subsidiaries, which Farmers Group, Inc. manages but does not own. Headquartered in Los Angeles, Farmers insurers provide Homeowners, Auto, Business, Life insurance and financial services to more than 10 million households.

Richard Owen • President and CEO – Satmetrix

Richard Owen

Richard Owen is President and CEO of Satmetrix, responsible for all aspects of strategy and day-to-day operations. Prior to joining our team, he was Chairman and CEO of NASDAQ-traded AvantGo, Inc., the leading provider of Enterprise Mobility Solutions to Fortune 1000 companies. AvantGo was successfully sold to Sybase, Inc. Before running AvantGo, Richard spent eight years at Dell Computer Corporation in various executive positions, most recently as vice president of Dell Online Worldwide. He was responsible for all aspects of Dell's Internet strategy and online business revenues on a worldwide basis—building Dell's online business to cover 50 percent of the company's sales volume. Richard began his career as a consultant for KPMG Management Consultants, where he worked for European high-technology manufacturers in the EMEA region on marketing strategy and business development, including Hewlett Packard and Apple. Richard holds a Bachelor's degree from Nottingham University in England and a Master's degree from MIT Sloan School of Management.

Dan Courtemanche • Senior Vice President, Marketing & Communications – Major League Soccer

Dan Courtemanche

One of the original members of the Major League Soccer staff prior to the league commencing in 1996, Dan Courtemanche manages communications, the MLS Internet Network and serves as a member of the marketing team for the League and its sister company, Soccer United Marketing.

Courtemanche returned to MLS and SUM in March of 2005 after serving in various capacities with the league office from 1995-2001. He was the league’s director of communications from 1995-1998 and vice president of communications from 1999-2001. He was a member of the strategic marketing and communications team that launched MLS in 1996, earning the League the “Sports Industrialist of the Year” award from the Sports Business Daily industry publication. More recently, MLS was named the 2008 “Professional Sports League of the Year” by Street & Smith’s Sports Business Journal.

Prior to returning MLS and SUM, Courtemanche served as the Dodge Tour de Georgia’s deputy executive director from 2004-2005, where he managed the marketing, public relations and corporate partnerships for one of North America’s premier cycling stage races. From 2002-2003, he served as vice president of business development and communications for the Women’s United Soccer Association, managing all public relations activities for the League and serving as a member of the business development team. Prior to his first stint with MLS, he spent three years (1993-1995) as the director of public relations of the Continental Indoor Soccer League, a professional indoor soccer league that was owned by NBA and NHL investors. Courtemanche began his career in 1990 with Atlanta-based event marketing firm Strategic Sports Specialists (since acquired by Octagon), where he spent three years managing public relations and promotional campaigns for a variety of corporate clients.

Born January 19, 1968, Courtemanche is a 1990 graduate of the University of Georgia, where he earned a Bachelor of Business Administration in Marketing.

Kim Johnston • Vice President of Sales and Marketing Operations – Symantec

Dan Courtemanche

Kim Johnston is a marketing professional with 19 years of experience in the high tech industry. She has worked across multiple customer segments ranging from consumer, mid market, and large enterprise.

As Vice President of Sales and Marketing Operations, her primary directive is to enable the organization to increase productivity, extend the brand and exceed results. In this role, she co-sponsored the Symantec branded experience across the buying cycle to yield an improved perceived value and customer relationship engagement. The executive customer briefing program yielded an 85% customer satisfaction rating and a 30% acceleration in the selling cycle. Her accomplishments also include driving demand generation programs that have yielded 4x the industry average response rate and more than a 10 to 1 return.

Prior to this role, she was the vice president of product marketing and campaigns where she determined proven go to market plans for emerging and existing product lines. She delivered the first set of business solution messaging and the first campaign architecture that optimized the overall marketing mix across a broad product portfolio and market segments.

Prior to Symantec, she was a member of the engineering group at Peter Norton Computing, Inc and other privately held mechanical engineering firms.

Kim holds a bachelors degree in Mathematics/Economics from the University of California, Santa Barbara.

Vance Williams LaVelle • SVP Marketing, Sales and Service & Chief Retention Officer – SIRIUS XM Satellite Radio

Vance Williams LaVelle

At SIRIUS XM Satellite Radio, Vance leads customer marketing, sales, and service driving subscriber and revenue growth. Concurrent with Vance’s leadership of SIRIUS subscriber based businesses, SIRIUS achieved record-breaking subscriber growth, best performance in industry customer retention and positive free cash flow.

Before joining the executive team at SIRIUS, Vance was CEO of Time Circle, a strategic marketing consultancy that assists Fortune 100 companies in building sustainable growth and brand innovation strategies through customer experience redesign. Her prior roles include Chief Marketing Officer of PNC Financial Services Group and SVP of Marketing at Chase and various executive roles at AT&T.

Dave Couture • Principal, Sales & Marketing Practice – Deloitte Consulting LLP

Dave Couture

Dave Couture leads Deloitte Consulting LLP’s Marketing Effectiveness service line. He has over 17 years of experience helping companies maximize shareholder value through use of a variety of strategic and operational levers, including portfolio shaping, innovation, and sales & marketing effectiveness. Mr. Couture is a leading authority on the evolving dynamics of marketing in today’s world of increasing customer empowerment. In addition to his work with Deloitte Consulting, he has served as Vice President of Operations at a national B2B company where his responsibilities included company positioning, product marketing, and sales.


Peter Dille • Senior Vice President, Marketing and PLAYSTATION® Network, Sony Computer Entertainment America

Peter Dille

Peter Dille is Sony Computer Entertainment America's senior vice president, Marketing and PLAYSTATION® Network, and reports to President and CEO Jack Tretton. Dille is responsible for all facets of the company's marketing efforts in North America, including PlayStation® brand management, hardware and software marketing, advertising, channel marketing & events, corporate communications and promotions. In addition, Dille oversees the PLAYSTATION® Network in North America.

The newly formed PLAYSTATION® Network department is responsible for driving SCEA's online gaming strategy, including digital commerce and free online connectivity for online gaming and multiple modes of communication. The PLAYSTATION® Network is supported by the PLAYSTATION® Store and PlayStation® Home, an innovative 3D community service powered by the PLAYSTATION®3.

Dille brings to his position more than 20 years of marketing experience, including 15 years of direct experience in the videogame industry. Previously, Dille was senior vice president of Worldwide Marketing for THQ, a publicly traded global interactive software publisher. In this role, Dille reported to the President and CEO and was responsible for overseeing the company's global brand management strategy and product planning.

Prior to joining THQ, Dille served as senior director of product marketing for Sony Computer Entertainment America and was a key executive in the launch of the original PlayStation® console in 1995. In this role, he managed all PlayStation® advertising and oversaw all hardware, software and peripheral product marketing. Dille's eight-year tenure at Sony also included executive marketing and communications roles throughout Sony's interactive entertainment divisions.

Dille received his Bachelor of Administration degree from Rutgers University.


Sandra Zoratti • Vice President, Global Solutions Marketing, InfoPrint Solutions Company

Sandra Zoratti

Sandra Zoratti is Vice President, Global Solutions Marketing, responsible for new business development at InfoPrint. Sandra’s current focus is promoting TransPromo throughout the marketing industry as an enabler to increase ROI and enhance response rates.

Prior to InfoPrint, she was Director of Marketing and Strategy in IBM’s Printing Systems Division. She also has IBM experience in global marketing to small and medium-sized businesses. Prior to IBM, Sandra spent 15 years creating and executing marketing and business development initiatives worldwide for blue chip corporations including Avery Dennison and Westinghouse, as well as setting up her own private marketing practice. Sandra earned her MBA from Weatherhead School of Management at Case Western Reserve University and has a Bachelor's degree in Chemical Engineering from Cleveland State University.


Kevin Akeroyd • Vice President of Field Operations and Marketing, Jigsaw

Kevin Akeroyd

As VP of Field Operations and Marketing, Kevin Akeroyd is responsible for Sales, Marketing, Business Development, Data Services, and Support at Jigsaw. Before Jigsaw, Kevin held VP positions at large public companies such as Acxiom Digital (previously Digital Impact) and RR Donnelley & Sons Company. He also held President and CEO positions at several start-ups. These included Gallery Player, Inc. and The Loan Page, Inc. Kevin graduated from the Stanford Executive Program for Strategy and Organization and has a degree in Business Administration from the University of Washington.




Peter Horst • SVP, Brand Marketing – Capital One

Peter Horst

Peter Horst is a 20-year marketing veteran with experience spanning products, services and technology at Capital One, Ameritrade, General Mills and US WEST. As Senior Vice President of Brand Marketing at Capital One, Peter supports Capital One’s diversified businesses in branch and Internet banking, home loans, small business and personal lending, auto finance and international markets. His team is responsible for driving integrated marketing, new product development, and market research, and led the rebranding of Hibernia Bank and the launch of Capital One into branch banking.



Bob Barker • VP of Corporate Marketing – Alterian

Bob Barker

Bob Barker is VP of Corporate Marketing at Alterian responsible for brand, digital and marketing communications strategy worldwide.

During his more than 20 years experience in marketing he has worked in senior marketing positions within a range of technology companies both in the UK, Europe and the US, notably, NCR/Teradata, Oracle, Epiphany and SAS where he European Marketing Director. Bob has also worked on the agency side of marketing for both brand, marketing consultancies and marketing communications agencies.

Bob started his career as an officer in the Royal Navy and has a business education from both Oxford Brookes University.


Joe Januszewski • Vice President, Corporate Partnerships – Boston Red Sox

Joe Januszewski was named Vice President/Corporate Partnerships in February, 2006. Joe was Director, Corporate Partnerships since November 2002 when he joined the Red Sox after spending three years with the San Diego Padres (1999-2002). He started his career in professional sports in his home state with the Texas Rangers. He worked in the film industry in production for 10 years before entering baseball.

Januszewski is responsible for the club’s corporate partnerships department, which has grown revenues 235 percent during his time with the Red Sox and has seen the total number of sponsors increase 90 percent, with nearly 100 corporate clients now a part of the club. He secured partnerships in non-traditional categories with local companies such as Granite City Electric, F.W. Webb and Boston Scientific. He also oversees Spring Training sponsorship sales, which have grown more than 380 percent since 2003, as well as the sale of fixed and electronic signage at Fenway Park, print advertising, game day hospitality, designing in-market programs for retail and business to business clients and putting together special event partnerships.

Joe oversees the Red Sox marketing membership programs, which include Red Sox Nation and Red Sox Kid Nation. In 2004 he launched Red Sox Kid Nation, presented by Hood, the first Red Sox kids club in team history. He designed and executed a marketing plan for the program, and after four years it continues to be the largest kids club in Major League Baseball with nearly 15,000 members in 2007. In concert with Hood, 5 percent of each membership goes to supporting children’s charities in New England. Red Sox Kid Nation is the first MLB team run youth club to tie a percentage of membership revenue directly to a charitable cause.

He works in conjunction with team partners on community relations and Red Sox Foundation business efforts. He created a partnership with Microsoft and the Red Sox Foundation that ties an in-game feature, “Doubles for Dimock,” to a financial contribution that is funding a City Year team at the Dimock Community Health Center in Roxbury, which provides vital services to Boston inner city families.

In 2003 Januszewski was charged with overseeing the Red Sox’ MLB Authentication Program with a design on eliminating fraud in the sports collectibles market and to make better use of game and team-used products. Joe is responsible for the business arm of the team’s publishing efforts, including the Red Sox Magazine and Red Sox Yearbook, as well as the club liaison for MLB retail initiatives.

The University of Texas at Austin graduate has a bachelor’s degree in Radio-TV-Film and a Masters of Education specializing in sports management. He serves on the board of directors for the Independent Film Festival of Boston and volunteers with Big Brothers of Massachusetts Bay.

Joe enjoys traveling abroad, reading mountaineering & travel literature, spending time with his family and is an avid supporter of the University of Texas & Liverpool Football Club. He lives in Dorchester, MA with his wife, Ashley, and their son, Bear. They are expecting their second child in May.


Malcolm Bordelon • Executive Vice President of Business Operations – San Jose Sharks

Malcolm Bordelon

Malcolm Bordelon enters his 14th season with the San Jose Sharks, his 12th as executive vice president of business operations, having been promoted to the post by President and CEO Greg Jamison on March 15, 1996. Bordelon previously served as vice president, broadcast and media marketing since joining the club in July 1994.

Bordelon, 50, oversees the following departments: Broadcasting; Corporate Partnerships;Marketing; Event Presentation; Ticket Sales and Service; Suite Sales and Hospitality andCommunications, which includes Fan Development, Internet Services, Media Relations, Public Relations, as well as SVS&E Merchandising and SVS&E Publishing. He also oversees business operations for the SAP Open tennis tournament (ATP circuit). Furthermore, as a member of Senior Management, Bordelon is involved in review and pursuit of new business opportunities for SVS&E.

In addition to overseeing the business operations of the Sharks, Bordelon has played a key role in developing and is also responsible for managing Silicon Valley Sports & Entertainment.


Invention Session Leaders

Martyn Etherington • VP, Worldwide Marketing, Tektronix

Martyn Etherington

Martyn Etherington currently holds the position of Vice President of Marketing at Tektronix, Inc. In this role, he provides leadership for all Tektronix marketing worldwide and is responsible for the successful development of the companies marketing strategies that address customer and market requirements.

Originally from the UK, Martyn Etherington began his career with Digital Equipment Corporation. In 1990, he joined Sequent Computer Systems, where he worked his way from Channel Development Manager to Vice President of Marketing and Sales Operations for IBM’s Americas Server Division, following IBM’s acquisition of Sequent. In his various roles at IBM/Sequent, Martyn Etherington was instrumental in developing and leading the global marketing strategy and Sequent’s expansion into Europe, Middle East and Africa.

Etherington brings 25 years in sales, services and marketing within the high technology industry. He is currently a board member for Chief Marketing Officer Council and serves on the board of advisors at Portland State University School of Business.

He was recently recognized by BtoB Magazine as one of the top 25 marketers for 2006 and in 2005 awarded CMO Best Practice for Marketing Dashboard Development from IDC

Christian Blechinger • Managing Director/Chief Marketing Officer, GE Real Estate

Christian Blechinger

Christian Blechinger is Managing Director/Chief Marketing Officer for GE Real Estate America’s Equity business - an equity provider and investor in commercial real estate with currently over $10B in assets. Christian’s primary responsibility is to lead and direct all strategic marketing efforts across NAE’s 6 P&Ls across the US, Canada, Mexico and Brazil.

Prior to joining GE Real Estate, Christian was VP of Strategic Marketing with GE Commercial Finance’s Corporate Marketing team. Prior to GE, Christian worked for Booz Allen Hamilton in New York City where he focused on Growth Strategies and Turnarounds in the Financial Services as well as Communications, Media, and Entertainment space. Christian also worked for American Management Systems in Washington, DC and Switzerland, where he was a Principal, selling and product managing the software company’s Customer Relationship Management offering.

Christian holds an MBA in Management and Finance from Columbia Business School and a BS in Foreign Service from Georgetown University.

Christine Heckart • General Manager, Marketing, Microsoft TV

Christine Heckart

Christine Heckart is currently the general manager of Microsoft TV, the Microsoft Corp. division working on IPTV and television stream-management software.

Previously, Heckart was vice president of worldwide marketing for Juniper Networks, responsible for all areas of corporate, field and partner marketing. Heckart was brought to Juniper in 2002 to develop and drive innovative and unconventional market strategies as the company aggressively grows its global business. Prior to Juniper Networks, Heckart was president of strategic consulting firm, TeleChoice Inc. During her nine-year tenure at the company, she worked with leading vendors and service providers worldwide on business and marketing strategy, differentiation and positioning, and new service creation.

Heckart began her career at WilTel (now part of WorldCom), where she was responsible for development and marketing of the company’s data services. There she defined and launched the industry’s first frame relay, managed internetworking and ATM services. She is the author of "The Guide to Frame Relay Networking” and co-author of “ATM for Dummies.” An acknowledged industry thought leader, Heckart was named one of the "Top 10 Power Thinkers" and one of the "50 Most Powerful People in the Industry" by Network World.

Heckart graduated magna cum laude from the University of Colorado at Boulder in 1988 with a degree in economics.

John Petralia • SVP, Marketing, Iron Mountain

John Petralia

John Petralia is senior vice president of marketing for $2.3 billion Iron Mountain, a technology company that helps organizations around the world reduce costs and risks associated with information protection and storage. He is responsible for strategic and tactical marketing for North America.

Prior to joining Iron Mountain in 2004, he was vice president and general manager of a global business unit he started within Xerox’s Engineering Systems division.

His prior experience includes a variety of strategic management, marketing, product management, sales, and operations positions with information management and distribution companies.

Nancy Bhagat • VP, Direct Marketing, Intel

Nancy Bhagat

Nancy Bhagat is vice president of the Sales and Marketing Group and director of integrated marketing for Intel Corporation. She is responsible for all advertising, global media, corporate events, Internet marketing, marketing communications, agency management and operations worldwide.

Previously, Bhagat served as SVP, corporate marketing for Macromedia, where she directed brand management and positioning, integrated marketing, creative development and communications. Prior to Macromedia, Bhagat served as SVP, global marketing for Computer Associates, where she is credited with leading the team in the re-branding and corporate identity efforts that took place in 2001. She handled brand communications, integrated marketing and event management around the world.

Bhagat began her career at leading advertising agency J. Walter Thompson. From there, she was involved in the startup of a marketing agency, serving business and technology clients. Bhagat holds a bachelor's degree in business administration and political science from Gettysburg College.

Chris X. Moloney • CMO, Scottrade Inc.

Chris X. Maloney

As CMO at Scottrade, Chris X. Moloney leads all marketing, advertising, CRM and research for the leading U.S. online, branch-supported investment brokerage. Scottrade is one of America’s leading customer loyalty and referral success stories, winning the J.D. Power Award six consecutive times and a BrandWeek/BrandKeys Customer Loyalty Finalist for 2006. Over the past 10 years, Moloney has established himself as one of America’s foremost experts on customer loyalty, satisfaction and retention marketing, with over 250 media appearances in the past 48 months.

Prior to joining Scottrade, Moloney was the corporate vice president of marketing at Charter Communications and previously held the position of vice president and general manager of the loyalty marketing division of Parago, a large promotions marketing agency based in Dallas. As a leading conference speaker, author, strategist and visionary on customer loyalty and customer-centric business management, Moloney was given the title of the “New Voice of Loyalty Marketing” in 2002 by the Institute for International Research (IIR).

Deborah Eastman • CMO, Satmetrix

Deborah Eastman

Deborah Eastman leads global marketing efforts at Satmetrix. She brings extensive experience in marketing, sales, and strategic business development. She has spent her career working with customers to deliver solutions that leverage new technology to drive improved business performance. Prior to joining Satmetrix, Deborah was the Managing Principal of Windward Solutions, providing advisory services to business-to-business marketing professionals. Previously, she was Executive Vice President of Sales & Marketing and Chief Marketing Officer for Biz360, an information services company that provides Market Intelligence to marketing executives. Before joining Biz360, Deborah served as a Vice President and Managing Director at BearingPoint (formerly KPMG Consulting), where she held a number of global leadership positions including marketing, global accounts and strategic partnership development.


David M. Rich • SVP, Strategic Marketing/Worldwide at George P. Johnson

David M. Rich

David M. Rich is Senior Vice President, Strategic Marketing/Worldwide at George P. Johnson, where he leads GPJ’s worldwide Program Strategy practice. He is recognized as an expert in the areas of strategic campaign design; the application of event marketing towards organizational objectives; program measurement; and the role of experience marketing in integrated marketing communications. He is a frequent writer and speaker on the above topics as well as on the increasing convergence of live experiences and technology as one of the fundamental trends transforming how brands engage audiences today.



Vance Williams LaVelle • SVP Marketing, Sales and Service & Chief Retention Officer – SIRIUS XM Satellite Radio

Vance Williams LaVelle

At SIRIUS XM Satellite Radio, Vance leads customer marketing, sales, and service driving subscriber and revenue growth. Concurrent with Vance’s leadership of SIRIUS subscriber based businesses, SIRIUS achieved record-breaking subscriber growth, best performance in industry customer retention and positive free cash flow.

Before joining the executive team at SIRIUS, Vance was CEO of Time Circle, a strategic marketing consultancy that assists Fortune 100 companies in building sustainable growth and brand innovation strategies through customer experience redesign. Her prior roles include Chief Marketing Officer of PNC Financial Services Group and SVP of Marketing at Chase and various executive roles at AT&T.

Vince Ferraro • Formerly VP of Worldwide Marketing – LaserJet Printer Business, Hewlett-Packard

Vince Ferraro

Vince Ferraro formerly lead marketing for the LaserJet Business global business unit at HP. In this role, he was responsible for all worldwide marketing activities for HP’s portfolio of singlefunction and multifunction mono and color laser printers, as well as the connectivity solutions and partner programs that support these products. Prior to this role, Ferraro was the vice president of category marketing of the Business Imaging and Printing unit. Ferraro also held a similar role for Consumer Imaging and Printing Products. Prior to this, he was the North American channel marketing director for commercial national accounts, with responsibility for PCs, servers, printers and storage.

Ferraro received a bachelor of science in business administration from San Diego State University and a master of business administration in marketing and finance from the W.P. Carey School of Business at Arizona State University.


Dave Couture • Principal, Sales & Marketing Practice – Deloitte Consulting LLP

Dave Couture

Dave Couture leads Deloitte Consulting LLP’s Marketing Effectiveness service line. He has over 17 years of experience helping companies maximize shareholder value through use of a variety of strategic and operational levers, including portfolio shaping, innovation, and sales & marketing effectiveness. Mr. Couture is a leading authority on the evolving dynamics of marketing in today’s world of increasing customer empowerment. In addition to his work with Deloitte Consulting, he has served as Vice President of Operations at a national B2B company where his responsibilities included company positioning, product marketing, and sales.


Phani Nagarjuna • Founder & CEO – Nuevora

Phani Nagarjuna

Phani Nagarjuna, Founder & CEO of Nuevora sets out the global vision & strategy for the Company and leads the overall execution. Nuevora is an emerging leader in the delivery of on-demand customer analytics that helps organizations maximize their revenue potential and marketing ROI through predictive market insights. Some of the most respected and well-run organizations across multiple industries including three of the top 10 global software firms have improved their operational execution in partnership with Nuevora.

Prior to his current role, Phani was EVP of oneCommand, an Inc. 500 company and a leading onDemand SaaS based marketing solutions player. As a member of oneCommand’s executive management team, Phani led the overall product marketing and development operations of the Company helping the Company rapidly accelerate its top-line and customer base. Under his leadership, the Company expanded its product line in addition to the introduction of its Email, Mobile, and Retail Customer Analytics solutions launching the Company into multi-channel marketing space.

Prior to oneCommand, Phani was CMO and global head of sales & corporate strategy for Caritor, which now operates as Keane, a $1 billion-plus global services firm. At Caritor, Phani spearheaded the operational turnaround of the company including one of the fastest brand transformation efforts known in the industry. The company more than doubled its revenues in two years during his tenure. As the youngest executive member of the Caritor management team, Phani also helped raise crucial growth capital and headed, as President, the worldwide operations of Certido – a wholly owned subsidiary of Caritor. Certido delivered hosted software for streamlining and automating the outsourcing processes.

Prior to his stint with Caritor and Certido, Phani held multiple roles in product marketing and CRM strategy at Siebel Systems including leading the launch and execution its PRM product line in the Asia, Pacific and Japan regions.

Phani is a frequent speaker on the subjects of Services Globalization, Customer Analytics, CRM and Outsourcing. Phani has an MBA from Harvard University as well as an M.S. in Engineering from the University of Cincinnati and a B.S. in Engineering from Osmania University. Phani is an active community service member and was twice recognized by the President of the United States of America, Bill Clinton for his outstanding contribution to environmental protection services.


John Robb • VP of Marketing & Product Management – Zimbra

John Robb

John Robb is the VP of Marketing and Product Management of Zimbra, which is now part of Yahoo!. Zimbra, is the leader in open source, next-generation messaging and collaboration software. Zimbra believes that existing email and calendaring solutions are broken and they have created an innovative experience for end-users and system administrators. Zimbra was acquired by Yahoo! in 2007 in a $350M transaction. Zimbra boasts key customers including service providers, higher education institutions, and Fortune 1000 enterprises. Today, Zimbra is one of the fastest growing business units of Yahoo!.

At Zimbra, John has pioneered the use of analytics to achieve higher levels of marketing performance and customer loyalty. John’s comprehensive use of analytics since the early days of Zimbra enabled him to define and execute some of the most successful go-to-market strategies in the industry. John’s focus on key performance and predictive indicators for marketing performance, customer management, and product penetration enabled him to help Zimbra outperform its competition and position it for a successful sale to Yahoo!.

Prior to Zimbra, John was the Director of Messaging Products at Openwave Systems (OPWV). John managed the business and product strategy for the mobile messaging group which included the multimedia messaging (MMS), voice mail and instant messaging product lines. Prior to Openwave, John held director-level roles at Mspect (acquired by Telephia) and Cellmania. John has also worked at McKinsey in Europe, Chase Bank in online banking and brokerage and at SBC in new product development. John has an MBA from Chicago GSB, as well as a B.A. in Political Science and a B.S. in Environmental Engineering from Northwestern University.