Headline Sponsors Accenture Jigsaw

Participating brands
Agenda

December 9, 2010

8:00 am - 8:45 amNetworking Breakfast
8:45 am - 9:00 am Welcome from the CMO Council
Donovan Neale-May, Executive Director, CMO Council
9:00 am - 9:30 am Regional Updates from Global Advisory Board Leadership
Welcome and Introduction from Chairperson of the CMO Council Advisory Board
9:30 am - 10:00 amOpening Keynote Address
Synchronizing the C-Suite: The New Strategic Imperative
10:00 am - 11:00 am Panel One
Shared Vision, Values and Cultural DNA During Transformational Times
11:00 am - 12:00 pmPanel Two
Giving the Back Office a Front Office View of the Market
12:00 pm - 1:30 pm Networking Luncheon & Keynote Address
Moving to the Corner Office: Perspectives on Building the World's Largest Brand and Making Your Way To The C-Suite
1:30 pm - 2:00 pm Headline Keynote Address
Leveraging Global Field Experience in Leading Cross-Cultural Companies: How the Operationally Savvy CMO Can Become a Valued CEO Asset
2:00 pm - 2:15 pm Advisory Board Hosted Keynote Q&A
2:15 pm - 3:15 pm Panel Three
Driving Marketing Effectiveness Through Business Intelligence
3:15 pm - 3:30 pm Coffee Break
3:30 pm - 4:30 pm Panel Four
Provisioning The Frontline: Marketing Supply Chains and Procurement Practices
4:30 pm - 5:30 pm Panel Five
Corporate Incident Response: A New Measure of Business Performance
5:30 pm - 6:00 pm Wrap-Up and Summit Close