Headline Sponsors Accenture Jigsaw

Participating brands
Sessions

Welcome from the CMO Council
Donovan Neale-May • Executive Director • CMO Council

Regional Updates from Global Advisory Board Leadership
Welcome and Introduction
Jan Soderstrom • Chairperson of the CMO Council Advisory Board; CMO • SunPower Corporation

OPENING KEYNOTE ADDRESS

Synchronizing the C-Suite: The New Strategic Imperative
Perry Kamel • Managing Director • Accenture Interactive
PANEL ONE
Shared Vision, Values and Cultural DNA During Transformational Times

While billions are spent on corporate acquisitions and organizational change management initiatives, many deals and programs fail due to lack of human asset engagement, motivation and buy-in to a shared value system and culture DNA. As the number of acquisitions, mergers, restructurings and consolidations picks up, senior marketers are challenged to team with CEOs and LOB leaders to unify and align all constituencies around a singular vision and value proposition that reinforces and radiates the essence of the brand.

Headline Presenter
Charlie Lawrence • General Manager for the North American Luxury Products Group • Franke

Panelists
Frances Allen • Executive Vice President and Chief Marketing Officer • Denny's
Lauren Flaherty • Executive Vice President and Chief Marketing Officer • Juniper Networks
Shail Khiyara • Senior Vice President and Chief Marketing Officer • Taleo
PANEL TWO
Giving the Back Office a Front Office View of the Market

CFOs, CIOs and CAOs are teaming with marketers to create greater "Market Sense-Ability" across their organizations with the help of better market sensing, competitive analytics and customer feedback systems. Realizing the full revenue potential of customers through marketing-driven billing, better retention and recovery strategies, and a singular commitment to superior customer experience by back office groups is helping brands deliver on marketing promises and claims.

Headline Presenter
Raja Musunuru • Vice President of IT Enterprise Services • Gaylord Entertainment

Panelists
Jennifer Grazel • Vice President of Innovative Digital Marketing • Prudential
Marcus Starke • National Vice President North America Marketing • SAP
George Skaff • Chief Marketing Officer • SGI
KEYNOTE LUNCH ADDRESS
Moving to the Corner Office: Perspectives on Building the World’s Largest Brand and Making Your Way To The C-Suite
Steve Jones • Managing Partner • Brand Ignition Group

HEADLINE KEYNOTE ADDRESS
Leveraging Global Field Experience in Leading Cross-Cultural Companies:
How the Operationally Savvy CMO Can Become a Valued CEO Asset

Chris Hummel • CMO & President of North America • Siemens Enterprise Communications


Given today’s global and interdependent market, CMOs with extensive multi-national, frontline field experience are ideally positioned to be credible, valued pivot players and go-to resources in the executive suite. As more companies merge or are acquired by geo-expansionist market leaders and new contenders, it is critical that CMOs understand and are knowledgeable about regional market dynamics and cross-cultural sensitivities. Having an extensive cross-border view and a network of contacts and relationships worldwide can be a real advantage for a CMO in unifying and integrating distributed operating groups, business lines and organizations. Broad international marketing experience and insights into diverse customer and channel requirements can be an important stepping stone in transitioning from a strategic marketing to a global operating role. This keynote presentation will provide important insights and tips on how to leverage international field experience in helping to focus, engage and energize culturally diverse organizations… Read More »
PANEL THREE
Driving Marketing Effectiveness Through Business Intelligence

The enterprise IT department's predisposition to power business analytics and marketing's penchant to focus on creative market engagement is setting the stage for a much-needed confluence of these two functional areas in global organizations. Acquiring more timely and relevant transactional, behavioral and customer insight data is clearly a priority for marketing, IT and operational groups to make smarter, more informed decisions. How they go about utilizing this intelligence to optimize customer relationships, revenue and return has become a key to competitive advantage in a digital marketing world.

Headline Presenter
Jorg Heinemann • Chief Information Officer • SunPower

Panelists
Lucas Frank • Senior Manager of Product Planning • Jeep
Bill Ogle • Chief Marketing Officer • Motorola
Omar Tawakol • Chief Executive Officer • BlueKai
PANEL FOUR
Provisioning the Frontline: Marketing Supply Chains and Procurement Practices

Global marketing spend is estimated to exceed $2 trillion annually and for some companies can exceed 50 percent of revenue. As a result, bringing more rigor, discipline, control, transparency, accountability, and consistency to the sourcing of marketing consumables and services has become a business performance and corporate compliance imperative. Companies are moving progressively to derive substantial cost reductions, greater efficiencies, and new sustainability gains in their complex, global marketing supply chains. They also want to save money, as well as reduce risk and liability, through better vendor negotiation, logistics management and contract enforcement. This process and functional is best driven by procurement professionals with the right global systems and strategic sourcing practices.


Panelists
Logan McDougal • Vice President of Customer Marketing & Operations • Wrigley Jr. Company
Tony Pace • Chief Marketing Officer • Subway
Kyle Ahlfinger • Vice President & Chief Marketing Officer • Flowserve
PANEL FIVE
Corporate Incident Response: A New Measure of Business Performance

Whether man-made, cyber-propagated or naturally inspired, corporate response to disasters, product recalls, service outages, consumer threats or environmental hazards has become a new measure of business performance. And a critical determinant of a company's ability to protect brand reputation and shareholder value. Anticipating, pre-empting, containing and recovering from a crisis, emergency, security breach, business incident, or operational failure is now an essential cross-functional discipline and contingency planning priority. Brand equity, trust, integrity, and even business viability and continuity, are at stake.

Headline Presenter
David Horlock • Vice President of Global Inspections & Audit • Intertek

Panelists
Tony Wells • Executive Vice President & Chief Marketing Officer • 24 Hour Fitness
Rich Smith • Chief Marketing Officer • AIG Bank
Aaron Weinstein • Chief Marketing Officer • BART

Leveraging Global Field Experience in Leading Cross-Cultural Companies
How the Operationally Savvy CMO Can Become a Valued CEO Asset

Given today's global and interdependent market, CMOs with extensive multi-national, frontline field experience are ideally positioned to be credible, valued pivot players and go-to resources in the executive suite. As more companies merge or are acquired by geo-expansionist market leaders and new contenders, it is critical that CMOs understand and are knowledgeable about regional market dynamics and cross-cultural sensitivities. Having an extensive cross-border view and a network of contacts and relationships worldwide can be a real advantage for a CMO in unifying and integrating distributed operating groups, business lines and organizations. Broad international marketing experience and insights into diverse customer and channel requirements can be an important stepping stone in transitioning from a strategic marketing to a global operating role. This keynote presentation will provide important insights and tips on how to leverage international field experience in helping to focus, engage and energize culturally diverse organizations.

Chris Hummel is Chief Marketing Officer (CMO) at Siemens Enterprise Communications, reporting to CEO Hamid Akhavan, who recently joined the company from Deutsche Telekom, Hummel oversees all marketing activities across the company and supports the development of corporate and go-to-market strategies.
He has extensive experience in global enterprise marketing and sales, having lived and worked in a range of countries, including the U.S., Germany, Eastern Europe and Asia. Before joining Siemens Enterprise Communications, he served as Executive Vice President of Global Field Marketing at SAP, where he managed an organization of more than 600 employees that annually generated more than $7 billion in qualified customer opportunities. Prior to SAP, Hummel spent 13 years at Oracle Corporation in a number of senior sales and marketing roles. 
Hummel holds a Master's degree in Law and Diplomacy from the Fletcher School of Law and Diplomacy at Tufts University in Medford, MA and studied at the London Business School.

Siemens Enterprise Communications is a premier provider of end-to-end enterprise communications, including voice, network infrastructure and security solutions that use open, standards-based architectures to unify communications and business applications for a seamless collaboration experience. This award-winning "Open Communications" approach enables organizations to improve productivity and reduce costs through easy-to-deploy solutions that work within existing IT environments, delivering operational efficiencies. It is the foundation for the company's OpenPath® commitment that enables customers to mitigate risk and cost-effectively adopt unified communications. Jointly owned by The Gores Group and Siemens AG, Siemens Enterprise Communications companies include Siemens Enterprise Communications, Cycos, and Enterasys Networks.