Headline Sponsors Accenture Jigsaw

Participating brands
Sessions

Welcome & Introduction

Donovan Neale-May • Executive Director • CMO Council

Donovan Neale-May CMO Council Executive Director

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Neale-May, 58, is the founder and executive director of the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), a global affinity network of nearly 6,000 senior marketing and branding executives, who control more than $200 billion in annual marketing spend. Neale-May is also the founder and executive director of the Business Performance Innovation (BPI) Network (www.bpinetwork.org), a global management community dedicated to identifying, exploring and sharing emerging trends and transformational ideas and practices that are reshaping world markets and competitive landscapes.

Neale-May serves as president and managing partner of GlobalFluency, Inc., the leader in Intelligent Market Engagement™, with 70 offices in over 40 countries. Collectively, GlobalFluency member firms have annual billings of $50 million and employ 450 professionals servicing scores of clients across the Americas, Europe, Asia-Pacific, Africa and the Middle East. He has been managing and running his respected multi-channel marketing and perception management business since 1987, operating from Silicon Valley and New York offices.

Previously, Neale-May held senior positions with marketing, promotions and PR agencies, such as Ogilvy & Mather, in Silicon Valley, New York, London and Los Angeles. During his 30 years as an international marketing and brand strategist, Neale-May has consulted with over 300 leading multi-nationals, new venture starts and emerging growth companies. He serves on the board of directors for Travelzoo (NASDAQ: TZOO) and the Rhodes University Trust USA, and is an adjunct professor at Seoul National University.

Jan Soderstrom • CMO Council Chairman of the Board; CMO • SunPower Corporation

Jan Soderstrom CMO Council Chairperson of Advisory Board

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Jan Soderstrom serves as SunPower's vice president and chief marketing officer (CMO) and is responsible for driving the company's overall global brand and marketing strategies. She joins SunPower with more than 25 years of marketing experience, and most recently owned her own consulting business.

Previously, Soderstrom held the position of senior vice president of global marketing and brand management for 3Com Corporation, where she drove all advertising, promotion, customer relationship marketing, and all brand identity programs. While at 3Com, Soderstrom developed a new master brand strategy that helped to unify the company. Prior to that, she was executive vice president of marketing for Visa International and also served as senior vice president of marketing for Gap Stores. Soderstrom holds a bachelor's of science and a master's of science degree from Arizona State University.  

Keynote Speakers

Perry Kamel • Managing Director • Accenture Interactive

Perry Kamel CMO Summit

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Perry Kamel is a Founding Managing Director of Accenture Interactive, a business of Accenture that helps companies develop industry-leading digital marketing capabilities, including the development and management of websites and online marketing, as well as the optimization of online and offline marketing and merchandising investments.

Leading Accenture Interactive's Digital Consulting practice, Mr. Kamel focuses on helping clients achieve break-through performance by blending the art and science of marketing and technology to deliver superior, analytically-driven results through customer-centric, outcome-focused, hypothesis-driven execution.

Mr. Kamel has twenty-two years experience delivering transformational performance improvement through the strategic application of game-changing innovations in B-to-B and B-to-C contexts. His client work focuses primarily around the consumer products, financial services, and retail industries where he finds tremendous opportunity and inspiration for learning and applying innovative best practices across sectors.

Prior to Accenture, Mr. Kamel served as Chief Marketing & Strategy Officer for technology firms Ciena, Inc. and Siemens Information & Communication Networks, as well as a divisional CEO for Siemens Next Generation Carrier Networks. He also has two highly-successful web technology and services start-ups to his credit.

Steve Jones • Managing Partner • Brand Ignition Group

Steve Jones, Brand Ignition Group

Stephen Jones is the former Chief Marketing Officer of The Coca-Cola Company. During his seventeen years at TCCC, from 1986 – 2003, he held three different roles- Marketer, Operator, and Global Leader. After taking over as CMO in 2000, he focused on three growth strategies: accelerating worldwide Coca-Cola growth by encouraging more locally relevant positioning and initiatives; turning the company into a total beverage company through both organic and acquisition initiatives; shifting the centralized command and control management approach to a more decentralized local accountability approach.

Steve left TCCC in June of 2003 and formed Brand Ignition Group, a management team that worked with private equity firms on deals and short term management assignments. He became CEO of Jones Soda Co. in January 2007, a boutique soft drink company that traded on NASDAQ and successfully led the turnaround of the struggling company. Since then he has concentrated on his consultancy practice at Revolution, an Atlanta based firm of innovation growth strategists. Their clients include Colgate, Pfizer, S.C. Johnson, GE MABE

Chris Hummel • CMO & President of North America • Siemens Enterprise Communications

Chris Hummel, CMO, Siemens

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Chris Hummel is CMO & President of North America at Siemens Enterprise Communications, where he oversees all marketing activities across the company and supports the development of corporate and go-to-market strategies. Hummel has extensive experience in global enterprise marketing and sales, having lived and worked in a range of countries, including the US, Germany, Eastern Europe and Asia. Before joining Siemens Enterprise Communications, he served as Executive Vice President of Global Field Marketing for SAP, where he managed an organization of more than 600 people that annually generated more than 7 billion US-Dollars in qualified opportunities. Prior to SAP, Hummel spent 13 years at Oracle Corporation in a number of senior sales and marketing roles.

Hummel holds a Master's degree in Law and Diplomacy from the Fletcher School of Law and Diplomacy at Tufts University in Medford, MA and studied at the London Business School.

Headline Presenters

Charlie Lawrence • General Manager for the North American Luxury Products Group • Franke

Charlie Lawrence CMO Summit

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Charlie Lawrence has enjoyed a 25-year career as a marketer for Fortune 500 and private equity backed companies. He is currently the General Manager for the North American Luxury Products Group of Franke, the global market share leader of stainless steel residential kitchen sinks and commercial kitchens. Previously, he also held consulting and leadership roles at companies such as GE, Masco, Brunswick and Cerberus Capital Management.

A marketer by training, Charlie has a passion and reputation for quickly spotting market gaps and identifying product, branding and distribution opportunities for leveraging corporate assets. Within his first year as general manager at Franke Charlie led an extensive restructuring and revitalization of Franke in the USA. This was based on a strategic refocusing on the customer and brand, and included an extensive overhaul of distribution strategy including the revitalization of brand visibility. Charlie also initiated a comprehensive new marketing strategy, including a shift in marketing communication tactics, pricing strategy and merchandising. This was all integrated with a complete revitalization and cultural commitment to customer service and supply chain excellence.

Raja Musunuru • Vice President of IT Enterprise Services • Gaylord Entertainment

Raja Musunuru CMO Summit

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Raja Musunuru is Vice President of IT Enterprise Services at Gaylord Entertainment. He is responsible for all strategic business facing activities of Corporate IT, including Business Services, Application Services, Enterprise Services (ERP), Enterprise Architecture and Information Management. He leads the development and implementation of Information based IT Strategy that provides incremental business value, and enables operating business units to improve Guest Satisfaction, manage cost structures and drive additional revenue.

Before joining Gaylord, Mr. Musunuru spent four years at Sony Pictures Entertainment (SPE), where he initiated the Enterprise Data Architecture program and transformed fragmented pockets of reporting and data warehousing activities into enterprise wide BI Center of Excellence supporting mission critical business applications. Prior to SPE, he worked primarily in the insurance and financial services industries implementing CRM, Lead Management, Campaign Management, Customer Data Integration, and Business Intelligence solutions.

Jorg Heinemann • Chief Information Officer • SunPower

Raja Musunuru CMO Summit

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Jorg Heinemann leads SunPower's global information technology (IT) and shared services organizations (SSO), which includes customer care, and drives the company's core business process improvement initiatives. Prior to joining SunPower, Heinemann was an executive partner at Accenture, a global management consulting, technology services and outsourcing company. During his 20-year tenure, Heinemann was responsible for Accenture's global business relationships with Hewlett-Packard and led the Clean Tech and Sustainability Practice for Accenture's Communications and High Technology Division. He was instrumental in driving large scale change programs for prominent high-tech companies such as Apple, Autodesk, Cadence, Hitachi Data Systems, Intuit, Sun Microsystems, and Toshiba. Heinemann successfully implemented business change initiatives that covered a wide range of solutions such as CRM, eCommerce, ERP, IT Strategy & Operations, R&D, and Customer Service. He earned a bachelor's of science degree in electrical engineering from the University of California at Los Angeles.

David Horlock • Vice President of Global Inspections & Audit • Intertek

David Horlock CMO Summit

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David Horlock leads Intertek's global Consumer Goods Inspection & Audit business stream. He has more than 25 years experience in helping some of the world's leading companies and their parties across the supply chain incorporate conformity assessment in areas of quality, health, safety, environmental and social responsibility into their local and international production and trading of goods. David has managed services on an international and regional basis and brings to clients close working knowledge of Asian markets including China, Hong Kong, Thailand, Philippines and of Australia.

Panelists

Shail Khiyara • Senior Vice President and Chief Marketing Officer • Taleo

Shail Khiyara CMO Summit

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Mr. Khiyara serves as Taleo's Chief Marketing Officer. As CMO, Mr. Khiyara is responsible for the global direction of Taleo marketing strategy, brand management, corporate communications, demand generation, product marketing and operations.

With over 15 years of executive leadership experience, Mr. Khiyara brings rich expertise and demonstrated successes in sales and marketing, strategy and corporate development, and scaling domestic and international operations in software and SaaS. He is a seasoned executive with strong expertise in Software, SaaS and Cloud Computing/Storage/Networking technologies. Before joining Taleo, Mr. Khiyara was Senior Vice President and General Manager at i365, the cloud services business unit of Seagate. There, he drove innovative product positioning and marketing, a leveraged channel strategy and transformed the business into a growth division achieving 40% revenue growth within the first 12 months. Previously, he was the Managing Director for VeriSign and established VeriSign's presence in Europe driving their Managed Security Services business.

Mr. Khiyara also held a variety of management positions at VeriSign, Autodesk and Bechtel serving in leadership positions in Europe, Asia and Latin America. He holds a Masters in Business Administration from Yale, has completed the Strategic Leadership Executive Program at Harvard Business School and has a graduate degree in engineering.

Lauren Flaherty • Executive Vice President & Chief Marketing Officer • Juniper Networks

Lauren Flaherty Juniper Networks CMO Summit

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Lauren Flaherty oversees the full breadth of the Juniper Network's global marketing activities. Prior to joining Juniper, Ms. Flaherty served as CMO of Nortel Networks from 2006-2008. While at Nortel, she created a fully integrated marketing function that represented all lines of business, and created Nortel's first Global Marketing Board, which enabled the development of marketing investments that were fully aligned to sales and the company's strategic objectives. Ms. Flaherty also led many of Nortel's strategic business initiatives, including the company's first global Enterprise campaign, leadership of the company's green marketing initiatives and its bids for sponsorship of the Vancouver 2010 and London 2012 Olympic Games. Prior to Nortel, Ms. Flaherty spent 26 years at IBM in a variety of product marketing leadership positions, including software and servers. She also led many company-wide initiatives, such as Solutions for a small planet, e-business, on demand business, and marketing targeting key segments for small-and-medium businesses (SMBs). Ms. Flaherty has been recognized three times by BtoB Magazine as one of the "World's Best Marketers" and was named to the Women's Executive Network Top 100 in 2007 and 2008.

Frances Allen • Executive Vice President and Chief Marketing Officer • Denny's

Frances Allen Dennys CMO Summit

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Frances Allen is responsible for the marketing direction of the company, including the development and execution of Denny's marketing strategies and initiatives, brand positioning, advertising campaigns and menu development. Allen joined the company in July, 2010, bringing a wealth of more than 25 years of experience in consumer branding. Prior to joining Denny's, Ms. Allen previously served as Brand Marketing Officer for Dunkin' Donuts USA and held senior positions with Sony Ericsson Mobile Communications, Pepsi and Frito Lay. In 2009, she was named BrandWeek's "Marketer of the Year".

Jennifer Grazel • VP of Innovative Digital Marketing • Prudential

Jennifer Grazel, VP, Prudential

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As Vice President of Innovative Digital Marketing within eDG, Jennifer collaborates closely with Business partners in defining and developing enterprise-wide Mobile and Social Media strategies for Prudential that support lead generation, brand marketing and general business positioning on the Internet. Prior to this newly assumed role, she served as VP of Digital Strategy and Marketing Services where she was responsible for Prudential's interactive strategy and developing tailored online marketing programs that drove leads and revenue growth across Prudential's Insurance, Retirement and Asset Management businesses. She also co-founded a cross-enterprise Social Media committee that is currently providing critical input to the development of Social Media Strategies and policies for Prudential.

Prior to Prudential, Jennifer served as Interactive Marketing Director at GE Consumer Finance - Americas where she directed all online acquisition and customer management programs across credit, deposit and consumer lending businesses. During her tenure at GE, she also served as Hispanic Marketing Director leading GECF's entry into the Hispanic market for personal finance products. Her previous experiences include VP, Marketing and Product Development for Citibank Online and VP of Acquisition Marketing for Citi's e-Consumer group. A native of Puerto Rico, Jennifer holds a bachelor's degree from Brown University and an MBA from the Leonard Stern School of Business at NYU.

Marcus Starke • VP of NA Marketing • SAP

Marcus Starke, VP of NA Marketing, SAP

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Marcus Starke is an international, senior executive with over 20 years experience in senior management. He has held several c-level positions with international marketing firms and has earned a successful track record of driving healthy growth and profitability. He currently leads all marketing activity for SAP North America and drives the evolution of innovative marketing strategy and practices. Prior to joining SAP, Starke was President and CEO at Wunderman EMEA (WPP Group) in London. While leading the EMEA region of Wunderman, Starke was working with global accounts such as Ford, Microsoft, Nokia, Kraft, P&G, Monster and Bridgestone/Firestone. Earlier in his career, Starke was Chairman and CEO of PUBLICIS Worldwide in Frankfurt, leading the flagship, full-service communications agency into profitable growth. Starke was also founder and partner of two marketing services/consulting companies that were later acquired by WPP and assimilated into the global 141 network where he became CEO of the European offices of 141 Worldwide.

George Skaff • Chief Marketing Officer • SGI

George Skaff, Chief Marketing Officer, SGI

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As Chief Marketing Officer, George is responsible for worldwide inbound and outbound marketing functions at SGI. In that role, he oversees all corporate marketing, channel marketing, field marketing, product marketing, partner marketing, and public relations. George has 25 years of progressive experience in the computer industry, and has demonstrated a proven business expertise in general management, marketing, sales, operations and strategic partnerships for various size companies in high technology and services areas, in both the domestic and international markets. Prior to joining SGI, George held senior marketing positions at various commercial and consumer companies, including Wyse Technology, NEC Computers and Logitech. George holds a B.S. degree in electrical engineering and MBA from the American University of Beirut.

Bill Ogle • Chief Marketing Officer • Motorola

Bill Ogle Motorola CMO Summit

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Bill Ogle is Chief Marketing Officer (CMO) of Motorola's Mobile Devices business. In this role, Bill is responsible for leading the marketing and branding efforts across the globe. He and his organization are responsible for building Motorola brand presence and driving both demand and sell-through of the company's products and services around the world.

Bill most recently served as CMO for Samsung Telecommunications America where he developed an extensive knowledge of the mobile devices industry and helped drive the company to the leading position in the U.S. marketplace. Previously he was CMO at Pizza Hut where, during his 12 years with the company, he helped reposition the brand and achieved significant sales and market share growth. He also served as Pizza Hut's CMO in the United Kingdom where he helped redefine brand awareness and guided the overseas division to record sales and profit. He then returned to Pizza Hut's Dallas headquarters in 2002 as the chief concept development officer, launching the restaurant's Italian Bistro and WingStreet brands.

Earlier in his career, Bill held brand management positions at Procter & Gamble and Sara Lee Corporation. Bill received his bachelor's in business administration from the University of Cincinnati.

Bill is also involved in a number of extracurricular including serving on the Board of Advisors for the Chief Marketing Officer Council and the Board of Directors of TACA. In addition, Bill is a fellow of the Royal Society of Arts and is on the Marketing Committee for the Dallas Symphony.

Lucas Frank • Senior Manager of Product Planning • Jeep

Lucas Frank CMO Summit

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Lucas Frank is Senior Manager of Product Planning, a role in which he is responsible for current performance and future strategy for the mid-size SUV portfolio. In addition, Lucas leads the direct mobile media strategy for Jeep including the development of mobile applications to support the Jeep brand and develop a new customer base.

With a background in Engineering/Product Development as well as Long-term Product Strategy, he developed the Customer-centric Product Development approach – a coordinated strategy that merges Customer Needs, Brand Positioning and Product Design into a clear roadmap for the Jeep® portfolio. He has also identified and led a number of non-traditional initiatives in Brand Marketing to reach new customers through the use of mobile applications and social media activities.

Omar Tawakol • Chief Executive Officer • BlueKai

Omar Tawakol CMO Summit

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As Chief Executive Officer at BlueKai, Omar is responsible for the overall management, growth, and vision for the company's groundbreaking exchange business. Prior to founding BlueKai, Omar was the Chief Advertising Officer of Medio Systems, the leading provider of mobile search and advertising solutions for carriers such as Verizon and T‐Mobile. He joined Medio from Revenue Science, where as Chief Marketing Officer and General Manager he was instrumental in founding and growing the company's leading behavioral targeting businesses, which provide services for many of the largest Internet publishers. There he was actively involved with key industry leaders in defining standards for behavioral targeting.

Logan McDougal • Vice President of Customer Marketing & Operations • Wrigley Jr. Company

Logan McDougal, VP, Wm Wrigley Jr. Company

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Logan McDougal is Wrigley's Vice President – Customer Marketing & Operations. He manages Wrigley's US internal Sales operations, including customer marketing, customer support, demand planning and category management. Logan is also responsible for several aspects of the integration of Wrigley into Mars Inc., and works directly with Wrigley's US and Global executive teams across the Commercial, Marketing, and Supply Chain organizations.

Logan has been with Wrigley since 2004, and most recently served as Wrigley's Vice President – Global Wal-Mart. In this last role, he was directly responsible for Wrigley's relationship globally with Wal-Mart, Sam's Club and McLane. Prior to this role, Logan was Director – Global Commercial Operations, where he managed a number of key global projects, including product roll-outs, capital allocation, SKU rationalization and developing markets strategies. He also served in the US organization as Director of Sales Operations, and during this time led the successful acquisition and integration of the former Kraft business (Altoids, Lifesavers, Creme Savers, Sugus) into Wrigley's Commercial organization.

Prior to joining Wrigley, Logan was a management consultant with Marakon Associates and an investment banker with Rothschild and Merrill Lynch. Logan holds a Bachelors degree from Williams College, a Masters of Science – Economics from the London School of Economics, a diploma from Novosibirsk University, and a MBA from the University of Chicago.

Tony Pace • Chief Marketing Officer •Subway

Tony Pace Subway CMO Summit

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As Senior Vice President and Chief Marketing Officer of the Subway® Franchisee Advertising Fund Trust (SFAFT), Tony develops integrated marketing and advertising programs to drive profitable sales in Subway® restaurants around the world. Under his marketing leadership, the Subway® brand has ascended in consumer ratings (Named #1 QSR on Millward Brown's BrandZTM Top 10 List for Brand Momentum. Named #2 overall above brands like Apple and Wal-Mart) and is a top performer in terms of sales and traffic growth. The Subway® chain is now the #2 QSR in total sales in the U.S. behind McDonald's – moving up from #5 just three years ago – and dominated the category with over 17% growth in 2008, vs. industry average of 2.7%.

Before joining Subway, Pace was formerly the Executive Vice President and Group Managing Director for McCannErickson Worldwide, a company that he joined in 1991. While at McCann, Pace managed such major brands as Coca-Cola, Burger King and Capital One. Prior to McCann, Tony began his career at the international advertising firm of Young & Rubicam (Y&R). He worked on many high-profile accounts including Dash laundry detergent (Proctor & Gamble), Tang (General Foods), Thomas' English Muffins and Kentucky Fried Chicken.

Kyle Ahlfinger • Vice President & Chief Marketing Officer • Flowserve

Kyle Ahlfinger Flowserve CMO Summit

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Kyle B. Ahlfinger, age 52, has served as Vice President and Chief Marketing Officer since May 2007. He served as Vice President of Marketing for the Flow Control Division from 2005 to 2007. Prior to that, he served with Rockwell Automation as the Director of Marketing from 2003 to 2005, as Director of Business Development 2002 to 2003 and an international assignment as Director of Market and Channel Development Europe/Middle East/Africa Region from 2000 to 2002.

Tony Wells • Executive Vice President and Chief Marketing Officer • 24 Hour Fitness

Tony Wells, 24 Hours Fitness

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Tony Wells, Executive Vice President and Chief Marketing Officer for 24 Hour Fitness, joined the company in 2007. His areas of responsibility include brand management, marketing communications, public relations, sponsorships, 24hourfitness.com, member services and retail products/services for the company, which is headquartered in the San Francisco bay area. 

Prior to joining 24 Hour Fitness, Wells served as Vice President, Client Services for VISA USA, Inc. In this role he was directly responsible for the global relationship management for HSBC and USAA Banks. Wells first joined Visa USA as Vice President, Partnership Marketing, a role in which he oversaw daily operations and management of Visa's sponsorship, event and alliance efforts. Wells' other previous work experience includes positions with General Motors R*Works, SFX Sports Group, a division of Clear Channel, Mills Corporation, and Nissan North America, Inc.

Aaron Weinstein • Chief Marketing Officer • Bay Area Rapid Transit (BART)

Aaron Weinstein CMO, BART

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As the Chief Marketing Officer at Bay Area Rapid Transit (BART), Aaron Weinstein's current top responsibility is building BART ridership and its overall brand. Under his leadership, BART has launched the MyBart weekly email program which features new deals on BARTable entertainment, nearly 53,000 members and 100 sponsors. Weinstein has also helped BART become one of the most frequented websites in the Bay Area with a million unique users per month, and he was responsible for a 400% increase in revenue from advertising sales on the system.

In addition to his role at BART, from 2008-2009 Weinstein also served as the Chair of the American Public Transportation Association Marketing Committee, which was comprised of nearly 200 transit CMOs from the US and Canada.

Rich Smith • Chief Marketing Officer • AIG Bank

Richard M.Smith, SVP and CMO, AIG

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Rich Smith is the Chief Marketing Officer of AIG Bank, leading marketing and strategic planning efforts for AIG’s banking subsidiary and serving on AIG’s global ecommerce steering committee. He has a 19-year history of building profitable campaigns for top-tier brands in the financial services, insurance, and consumer financial products industries, specializing in digital marketing, direct marketing, cross-selling, business strategy, and product development.

Over the past two years, Rich lead the transformation of AIG Bank’s business model from a focus on internal business sources and intermediaries, such as financial advisors, to consumer-focused direct banking, delivering exponential growth in consumer business in less than one year. Before his time at AIG Bank, he drove revenue growth for other AIG business units as Vice President of U.S. Consumer Markets for the AIG Domestic Accident and Health Division and Marketing Director for AIG Direct (21st Century Insurance)-AIG's former domestic auto insurance company.

Rich joined AIG from Bank One (Chase) where, as First Vice President and Marketing Director of Balance Build, he lead a team responsible for credit card loan growth and an annual P&L of $230 million, overseeing more than 35 million customer impressions per month. Rich began his career at MBNA America (Bank of America) in expanding marketing leadership roles, including First Vice President and Product Development Manager where he launched new products, such as MBNA's Platinum Plus MasterCard and Visa.