CMO Summit 2015
TO LEARN ABOUT CMO COUNCIL EVENTS & PROGRAMS,
CONTACT BRYAN DE ROSE (bderose@cmocouncil.org)

Lunch Panel Discussion:
Brand Relevancy in Hidden Markets: The New Focus on Hyper-Segmentation, Multicultural Localization and "Me-Minded" Individualization

Date & Time:
Tuesday, December 8, 12:30 PM
Agenda >

Gregg Witt @immersiveyouth

Chief Engagement Officer
Immersive Youth Marketing


Gregg Witt is a former professional skateboarder turned youth insights and marketing expert with an uncanny ability to help consumer-oriented brands be more relevant with tweens, teens and young adults. Gregg has spent 15 years in consumer insights and digital marketing, consulting for more than 100 companies during that period. His current agency – Immersive Youth – provides authentic insights, innovation, and content marketing strategy for leading companies such as Walt Disney World, Autodesk, Qualcomm, FunnyOrDie, Meritas Family of Schools, Nitro Circus, Red Bull, PowerCrunch, Bravo Sports, Partnership for Drug-Free Kids and more. For over a decade Gregg has been director and hands-on leader of Youthvine—a proprietary global online community that enables brands to rapidly and cost-efficiently engage tweens, teens and young adults for insights, co-creation, and youth-powered marketing. As 15 yo Dana Barbaro says - "Gregg is this marketing dude that talks like us."