The Power of Connection: Understanding True Needs and Driving Mutual Lifetime Value
Date & Time:
Monday, December 7, 4:45 PM
Stefan Olander @soland
Vice President/GM, Nike+
Stefan Olander is one of the industry’s leading digital innovators. Over the past decade he has held a number of key brand leadership positions with Nike. As Vice President of Nike+, Stefan is leading an innovative team dedicated to enhancing the consumer experience through the use of digital connection. His team is responsible for creating and delivering the Nike+ ecosystem including the 2012 launch of Nike+ FuelBand, Nike+ Training Club, as well as the industry defining Nike+ Running experience, initially launched through a unique partnership with Apple in 2006. In 2012, Stefan co-authored Velocity: The Seven New Laws for a World Gone Digital with Ajaz Ahmed, founder and Chairman of AKQA. The book, a top 10 selling business title in the UK in 2012, gives up-to-date examples that illustrate key lessons and industry insights, coupled with ideas and inspiration that individuals and businesses can adopt to thrive in the digital age. Velocity has since its launch been translated into five languages.