Day 2 Opening Keynote Panel:
Assess Where You Need to Progress in Digital Marketing: Creating Better Value + Return From Marketing Technology Investments
Date & Time:
Tuesday, December 8, 8:30 AM
Stephen Root @stephenroot
Vice President, Global Client Innovation Marketing
Stephen Root serves as the Vice President of Global Client Innovation Marketing for Visa. He is responsible for spearheading the organization’s evolving client-centric co-marketing model and strategy as well as building and expanding relationships with financial institutions and merchants in order to drive growth for both Visa and its clients.
Prior to his current role, Root served as head of Cards, Payments and Personal Loans Marketing with ANZ, a global Visa issuer based in Melbourne, Australia. With ANZ, Root oversaw the development and execution of a marketing strategy that supported the achievement of acquisition and engagement objectives for consumer credit cards, debit cards, prepaid cards and personal loans while delivering profitable and sustainable growth for ANZ.
Prior to ANZ, Root spent almost three years in Singapore, also with Visa, as the Head of AP/CEMEA Marketing Planning and Insight. Before his time abroad, Root held positions in Strategic Planning and Brand Strategy and Analytics at Visa in the Bay Area. Prior to Visa, Root spent time as a brand and marketing consultant for leading agencies Sterling Brand Strategy and Prophet Brand Strategy as well as working in both equity research and sales. Root earned a Bachelor’s Degree from Harvard College in 1993.