CMO Summit 2015
TO LEARN ABOUT CMO COUNCIL EVENTS & PROGRAMS,
CONTACT BRYAN DE ROSE (bderose@cmocouncil.org)

Day 1 Opening Keynote Panel:
The CMO of 2020: Anticipating the Transformation of the Role

Date & Time:
Monday, December 7, 2:30 PM
Agenda >

Ash ElDifrawi @GogoCCO

EVP & Chief Commercial Officer
Gogo


Ash ElDifrawi joined Gogo in 2010 as executive vice president and chief marketing officer and today is Gogo's Chief Commercial Officer. Ash is responsible for all customer-facing functions, which includes marketing and marketing operations; product development; creative and customer care. Ash is an accomplished marketer and general manager with more than 17 years of experience working with world-class organizations. Ash joined Gogo from Hayneedle Inc, a leading online mass merchant retailer where he led the rebranding of the company and development of a revolutionary online shopping experience. Prior to Hayneedle, Ash was the Google executive responsible for all CPM-based revenue for Google and YouTube. Before joining Google, Ash was a managing director at Wrigley, where he oversaw a $1+ billion portfolio of brands across four continents. Ash came to Wrigley from McKinsey, where as a management consultant he worked with the world’s leading companies in solving a multitude of problems in the areas of operations, marketing, and strategy. Ash earned both his Bachelor’s Degree in Biology and Master’s Degree in Sociology from the University of Chicago, and went on to gain his doctorate in Clinical Psychology.