Define How the CMO Should Align + Combine in the C-Suite: The CMO as a Force Multiplier and Functional Integrator Across the Enterprise
Date & Time:
Monday, December 7, 3:45 PM
Jacqueline Hernández @JSHernandezNYC
CMO, NBCUniversal Telemundo Enterprises
Jacqueline Hernández was appointed Chief Marketing Officer, Hispanic Enterprises and Content, NBCUniversal, in May 2014. In her role, she reports to the Chairman of NBCU Hispanic Enterprises and is responsible for driving audience and revenue growth with Hispanic consumers across the company’s portfolio of businesses and brands which include 21 cable television networks, two broadcast networks, all digital properties, Universal Pictures and Universal theme parks. A seasoned executive with more than 20 years of multimedia experience across television, online and print, Hernández joined Telemundo as Chief Operating Officer in 2008 and was responsible for all domestic revenue overseeing ad sales, as well as the digital, cable, consumer marketing divisions, and the cable network mun2. Prior to joining NBCUniversal, Hernández was at Time Inc where she served as publisher of People En Español and brought it to profitability. She also oversaw Teen People magazine. From 2000-2004 she worked at Turner Broadcasting International across their broadcast and digital properties for CNN, TNT and Cartoon Network. Hernández began her career working in print at the Boston Globe, then moved back to NYC where she worked in advertising at the Village Voice and later ran international marketing for TIME Magazine. Hernández has received recognition within the media, entertainment and marketing industries including The Hollywood Reporter’s Power 100 Women in Entertainment, Advertising Age’s 100 Most Influential Women in Advertising and Cable Fax: The 100 Power Players. She currently serves on the Board of Directors of the Advertising Educational Foundation, T. Howard Foundation and the Ballet Hispanico. Hernández holds an M.B.A. from the Bernard M. Baruch College of the City University of New York and a Bachelor of Arts degree from Tufts University.