Jeffrey Hayzlett, Primetime TV/Radio Host & Chairman, C-Suite Network
Global business celebrity, best-selling author and CMO Council Advisory Board Member Jeffrey Hayzlett invites you to join us in Napa Valley, California this December 7th and 8th as we delve into what it takes to succeed in the C-Suite and how to be relentless.
John Costello, President of Global Marketing and Innovation, Dunkin’ Brands
This video was included in a best-practice video series featuring brand leaders' insights around mobile engagement, including details around their mobile strategy development and integration, challenges they have faced, how they are using mobile to engage customers, and their outlook for the future of mobile as a critical marketing channel. In this video, John Costello of Dunkin' Brands discusses the importance of a having mobile-first strategy and how the company uses mobile as a way to learn more about customer preferences and improve their experiences with the brand.
The CMO Council is offering unlimited access for a single user to the 2015-2016 CMO Summit Video Library for $199 USD. The library contains un-edited views of all general session keynotes, panel discussions, as well as the culmination and output of the CMO Summit’s working group sessions that tackled issues ranging from reshaping the role of the CMO to redefining the core KPIs and impact metrics used at the executive level.