CMO Summit 2015


More than 100 senior marketing decision makers gathered in Napa at the CMO Council’s 2015 CMO Summit to share perspectives and engage with thought leaders, all in an effort to clear a path for the CMO to rise. In the end, the call to action was unanimous: for the CMO to rise, the CMO must be the driving force for growth, a center for revenue and opportunity, and a leader to inspire the organization.

Brands That Attended

  • AT&T
  • Bank Of the West
  • Boston Red Sox
  • British Airways
  • Brocade
  • Cadbury
  • Citibank
  • Discover
  • dunkin' brands
  • Farmers Insurance
  • GE Appliances
  • Google
  • HP
  • !n Bev
  • Intel
  • Intuit
  • Jeep
  • Kayak
  • Lenovo
  • OfficeMax
  • Orbitz
  • Pap Murphy's
  • Philips


    Watch All Keynotes and Panels Now

    Video footage of the CMO Summit in Napa is now available to view on-demand. Get access to all of the CMO Summit’s keynote panels, including the discussion of the CMO of 2020, a view into the C-suite, and a rousing debate among executive recruiters.
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    The CMO of 2020: Anticipating the Transformation of the Role

    Business drivers, revenue centers and being unapologetic, unrelenting champions of the customer: these were the three key traits most discussed by four leading CMOs in the kickoff panel of the 2015 CMO Summit. Christine Heckart, John Petralia, Karen Walker and Ash ElDifrawi hit the stage and set the tone for two days of thought leadership. From misperceptions about marketing that each of these leaders as fought to banish from their organizations to new organizational structures that are changing the way marketing not only functions, but also connects and engages with internal and external customers alike, this panel reviews all of the needs and aspirations for the CMO of 2020. See It Now >


    Not even a sprinkling of much-needed California rain could stop more than 100 senior marketing executives from gathering in Napa, California, for the 2016 CMO Summit. The Summit kicked off with insights from the CMO Council’s Executive Director, Donovan Neale-May, and CMO Summit Chairman, Martyn Etherington. Over the following days, marketing peers debated, discussed, laughed and cheered on insights from brand leaders at Cisco, Brocade, Bloomberg, Nike, Intel, TE Connectivity, Visa and beyond. Overall, marketers see a wide plane of opportunity before them, but there are challenges that will need to be addressed along the way.

    First and foremost, CMO Summit peers agreed that the CMO must be, above all else, a business driver dedicated to advancing the customer agenda in an often product- or sales-driven culture. This requires a new focus on the intersection between the business and the customer—aligning the expectations of our most valuable buyers with the requirements and realities of the business and brand. From hearing inspirational tales of launching a brand with a marketing budget of $50,000 and a rooster named Ramon to understanding how technology is disrupting behavior and business, the CMO Summit raised issues and elevated thought leadership to take CMOs well beyond 2020.