And The Chair Goes To...
Symantec took a seat in the Big Idea Chair on Thursday, October 4, to close the 5th annual North America CMO Summit. Cammie Dunaway, CMO of Yahoo!, presented the honor to the Symantec "Protect Your Secrets Campaign" in recognition of its creativity and ability to engage and connect with the customer. The campaign linked the popularity of the DaVinci Code book and movie franchise with the need for security solutions so consumers can protect their own secrets. From point of purchase displays, advertising, and dynamic and rich online content, the judges were captivated by the campaign'g ability to reach out and directly engage with the consumer, making internet security as exciting and engaging as the DaVinci code search of encryption codes and secrets. Congratulations to the entire Symantec marketing team!
Category Description
“Inspired Engagement” is the theme of this year’s first annual Big Idea Chair Award, presented at the 2006 CMO Summit and produced by the Chief Marketing Officer (CMO) Council in San Francisco, October 4 and 5. More than 2,000 of the Council’s member companies and their agencies are invited to submit entries to showcase the work and results of integrated, multi-channel marketing campaigns that were “exceptional, measurable and remarkable” in driving business outcomes.
Judging
A CMO Council panel of judges, drawn from leading marketing organizations, media and online channels, will judge submissions on the basis of campaign innovation, market intrusion, customer interaction, brand distinction, media channel selection, and functional integration. Only technology and telecommunications companies qualify to participate this year and their entries need to present the Challenge, Strategy, Execution, and Results in no more than eight PowerPoint pages.
Requirements
To be eligible for contention, a submission must include online elements that have run along with any combination of two other marketing channels (i.e., TV, print, radio, outdoor, direct mail, etc.). Materials used as viral marketing efforts are also eligible. Each campaign entry must be limited to a maximum of five (5) individual executional elements. A brief description on how the elements work together or are related must also be included. Please see entry form for details.
Entries
Submissions will only be accepted in the following digital formats: .pdf, .doc, .ppt, .zip. Entrants will be offered a discount to attend the Summit. Entries must be a tech/telco marketing campaign that ran during the 12 months between August 2005 to August 2006. All entries must be submitted by 5pm PST September 8, 2006. Campaigns can be either BtoB or BtoC directed. Submissions can be made by an agency or client-direct. One entry per company and all corporate entrants have to be registered CMO Council members.
Release and Indemnification for Use, Telecast and/or Publication
The specific results you share with us and specify as confidential will remain confidential. Results will be disguised/generalized at judge’s discretion. Entry constitutes agreement that nomination materials (hard copy and/or electronic) are property of the CMO Council Awards Committee and will not be returned. Nominees will allow the CMO Council Awards Committee to use, reproduce, print or broadcast entry materials in perpetuity for the purposes of the Award Event. Nominees hold CMO Council and its successors harmless and release them from any liabilities in conjunction with this re-use, promotion or publication.
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