CMO Summit 2007 - Sonoma

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Oracle

Elite Retreat:

Less Burn, More Return

Agenda

December 12, 2007
11:00 am	Registration Opens CMO Council Advisory Board Luncheon (Invitation-Only)
2:20 pm	Welcome to the 2007 CMO Summit Donovan Neale-May • Executive Director • CMO Council Jan Soderstrom • CMO Council Advisory Board Chair
2:20 pm	Opening Keynote Address: "Fixing the Broken Marketing Machine" David Egan • VP, Business Development and Marketing • LeveragePoint Steve Hoch • Director, Marketing Planning & Strategy • Cisco
2:50 pm	Panel Headline Presentation: "Mapping New Marketing Operational Models" Helen McGrath • VP of Market and Competitive Assessment for Business • AT&T Peter Finter • VP Global Market Strategy & Operations • Nortel Scott Clawson • Vice President, Global Advertising and Online • Oracle Corporation
3:45 pm	Refreshment Break Sponsored by Paul-Lawrence Associates
4:00 pm	Interactive Invention Workshop: "Mapping New Marketing Operational Models" Moderated by: John F. Williams • CEO • MUD Worldwide
5:15 pm	Closing Remarks Dr. Drew Stevens • International Consultant & Lecturer • Author of Split Second Selling and Split Customer Service
5:30 pm	Welcome Reception & Dinner
7:00 pm	FIGHT NIGHT AT THE SUMMIT: The Battle for Budget Moderated by: Ellis Booker • Editor • BtoB and BtoB's Media Business

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December 13, 2007
8:00 am	Breakfast Sponsored by Biz360
8:45 am	Recap and Review of Day 1
9:05 am	Opening Keynote Address: "Research and Data Meets the Power of Consumer Networks" Steve Knox • CEO • Procter & Gamble Tremor
9:40 am	Panel Headline Presentation: "Understanding and Actioning on the Value of Analytics" Murli Buluswar • Vice President, Insight And Innovation • Farmers Insurance Pablo G. Azar • Vice President, Marketing Strategy • Allstate Insurance Company Dhiraj Rajaram • Founder and CEO • Mu-Sigma Moderated by: Fred Neil • Former VP of Strategic Marketing & Decision Support • CDW
10:20 am	Coffee Break Sponsored by Market2Lead
10:30 am	Exploration of Advocacy, Allocation and Accountability for Marketing Spend: Breakout Invention Sessions Advocacy: Investing In Customer Value Creation: Establishing The Right Percentage Of Spend Alex Black • Senior Partner • CSC Kenneth Fenyo • VP • Customer Loyalty • The Kroger Co. Making The Business Case For Marketing Spend Over Competing Operational Areas Jeffrey Hayzlett • Chief Business Development Officer & VP • Chairman’s Office • Eastman Kodak Steven Cook • SVP, Chief Strategic Marketing Officer • Samsung Electronics America Allocation: Using Marketing, Customer and Business Analytics to Formulate and Adjust Spend John Petralia • SVP of Marketing • Iron Mountain Helen McGrath • VP of Market and Competitive Assessment for Business • AT&T New Technologies, Channels And Changes Shaping & Influencing Marketing Spend Christine Heckart • General Manager of Marketing • Microsoft TV Vince Ferraro • VP of Worldwide Marketing LaserJet Printer Business • Hewlett-Packard Demand Generation And Acquisition Vs. Branding And Retention Programs Page Murray • VP, Marketing • Comcast Peter Horst • SVP, Brand Marketing • Capital One Accountability: Agile, On-Demand Marketing Support, Pipeline Visibility And Adaptive Spend Chris Moloney • CMO • Scottrade Stephen Fioretti • VP of CRM Product Marketing • Oracle Understanding The Resource Requirements For Deploying Marketing Performance Measurement (MPM) Systems Martyn Etherington • VP of Worldwide Marketing • Tektronix, Inc. Dave Couture • Principal, Sales and Marketing Practice • Deloitte Consulting LLP Marketing ROI Calculator: What To Measure, Where To Measure And How To Measure Deborah Eastman • Chief Marketing Officer • Satmetrix
12:30 pm	Keynote Presentation: "Rebuilding Brand America" Luncheon: Sponsored by e-Dialog Dick Martin • Author and Former EVP of Public Relations, Employee Communications and Brand Management • AT&T
1:45 pm	Crystalization of Advocacy, Allocation and Accountability for Marketing Spend: Breakout Invention Sessions
3:00 pm	Coffee Break Sponsored by GlobalFluency
3:15 pm	Presentations of Advocacy, Allocation and Accountability for Marketing Spend
5:00 pm	Closing Keynote Address: "Using Trusted Networks and Influence Groups to Drive Advocacy Sales" Myra Norton • CEO • Community Analytics LLC
5:50 pm	Closing Remarks: "Brand Advocacy through Viral Conversations and Virtual Communities" Bob Pearson • Vice President of Communities and Conversations • Dell
6:00 pm	Closing Reception A Taste of Sonoma

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