Two Dynamic Keynote Addresses to Share Insights on How to Optimize Revenue and Marketing Spend by Leveraging Brand Advocates, Opinion Leaders and Personal Influence Networks
PALO ALTO, CA (November 12, 2007) — Steve Knox, long-time Procter & Gamble sales and marketing executive and CEO of the company's internal Tremor agency, will be among the headliners at the 2007 Chief Marketing Officer (CMO) Summit on December 12 and 13 in Sonoma, California. Tremor operates the powerful VocalPoint grassroots consumer panel of 500,000 moms, known as "connectors," who bring broad and deep social networks and a passion for spreading news.
Knox will lead off the second day of the CMO Summit, which this year focuses on optimizing marketing spend and operational performance with the theme, "Less Burn, More Return." He will be followed later in the program by Myra Norton, CEO of Community Analytics, a leading authority on increasing market share by discovering and leveraging the personal networks among target customer communities.
The CMO Council Summit (www.cmosummit.org) is the premier networking and thought leadership event for strategic marketers and is produced by the CMO Council, an organization of more than 3,000 global marketers. Members across both the B-to-B and B-to-C market sectors control more than $70 billion in combined annual marketing expenditures and are drawn from more than 52 countries.
Knox, who has spent nearly 30 years with P&G in a variety of sales and marketing management positions, and now heads up P&G's social network marketing and research initiatives. These tap the insight and power of Tremor's two large viral networks of 500,000 mothers and 250,000 teens aged 13 to 19 years. He will speak to case studies of where and how messages about new products and established brands have been refined and spread virally using a research-based, data-driven methodology created by Tremor. In particular, he will focus on VocalPoint's co-innovation role with a new Internet safety zone for young kids, called NoodleNet, which acts as an online gated community for young Internet users while also selecting, screening and provisioning age-appropriate content.
Norton, a well-respected academic from Temple and Towson Universities, founded Maryland-based Community Analytics, on a foundation of social networking, integrity and reaching the highest forms of customer connections. Community Analytics is a research organization based on the principles of social networking and a methodology that personally engages communities to map the seemingly random traffic of opinions and trace them back to their origins. Norton will discuss how to leverage communities to best connect directly with customers and how to drive revenues through influence networks.
For more information about the CMO Council Summit, please visit www.cmosummit.org. Attendance to the North America Summit is by invitation-only, and while membership in the CMO Council is not required for attendance, member requests will have priority handling for this limited attendance event. Nominate a senior marketer for membership or request an invitation to the CMO Summit
About the CMO Council
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers across a wide-range of global industries. The CMO Council's 3,000 members control more than $70 billion in aggregated annual marketing expenditures. Companies represented on the CMO Council have combined annual revenue of over $600 billion. Visit the CMO Council web site to find out about the initiatives geared to address executive marketers' challenges at www.cmocouncil.org.