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Wrap-Up
2006 London CMO Summit Home
   
Thursday November 16  
 
8:00 - 8:45am Networking and Coffee
 
8:45 - 9:00am Welcoming
Donovan Neale-May, Executive Director - CMO Council
 
  Morning Sessions  
 
9:00 - 9:45am Keynote Presentation/Q&A
“The Shrinking Quilt of Europe: New Nation Brand Perceptions” More Info
Simon Anholt, Author • Nation Brands Index

Simon Anholt, author of Nation Brands Index, will share new research conducted with Global Market Insight (GMI) on how customers view established and emerging economies across Europe.

 
9:45 - 10:30am Panel Discussion - The European Marketing Operations Model
“Consolidate Centrally or Run Locally. That's the Question.” More Info
Moderator: Amanda Jobbins, VP of Marketing EMEA • Symantec
Gabriele Zedlmayer, VP, Corporate Marketing EMEA • Hewlett Packard
Mark Wilkin, Head of Brand and Communications • Hitachi Europe
Massimo Sangiovanni, Networks & Enterprise Marketing Director EMEA • Motorola
 
10:30-11:00am Roundtable Interactive Debates / Q&A
 
11:00-11:20am COFFEE BREAK - Sponsored by IBM
 
11:20-12:00pm Keynote Presentation
"Meeting the Demands of the Evolving European Customer" More Info
Lucas Covers, SVP, CMO • Philips Consumer Electronics
 
12:00-12:45pm

Panel Discussion
"Channel Changes and Choices: Strategies for the new Europe" More Info
Moderator: Paul Neary, Global Segment Marketing Director • AT&T
Chris Kaderli, Vice President of European Field Marketing • Cognos
Kevin Bishop, Vice President • IBM.com
Andrei Torriani, CMO • Telefonica O2

 
12:45-13:15pm Roundtable Interactive Debates / Q&A
 
13:15-14:30pm NETWORKING LUNCH - Sponsored by ARM
 
  Afternoon Sessions  
 
14:30-15:15pm Keynote Presentation - Exclusive preview for CMO Council Members!
"The Next Business Age - How to be a truly authentic organisation in the 21st Century"
More Info
David Taylor, AuthorThe Naked Leader
 
15:15-16:00pm Panel Discussion
"New Directions in Digital Marketing to Homes, Hands and Distant Lands" More Info
Moderator: Drew Graham, Director of Marketing & Business Development • Kelkoo
Dan Cobley, Director of Marketing, UK, Ireland & Benelux • Google
Bill Gajda, CMO • GSM Association
Laura Lilyquist, Worldwide Director, Customer Marketing • MicrosoftTV
 
16:00-16:30pm Roundtable Interactive Debates / Q&A
 
16:30-16:45pm TEA BREAK - Sponsored by Amdocs
 
16:45-17:45pm Presentation
"Marketing's Role in the Boardrooms of Europe" More Info
Houston Spencer, Vice President, Global Market Positioning • Alcatel
Malcolm Wilkinson, Partner • Deloitte
Nick Barley, Business & Marketing Officer • Microsoft Ltd
 
17:45-18:15pm Panel Session Conclusions and Summit Summary
 
18:15pm Conclusion, Guests at Leisure
 
19:00pm Champagne Reception
 
19:30pm Formal Dinner
Guest Speaker: Dr. Mark Durkin, Head of School, Marketing, Entrepreneurship & Strategy University of Ulster
 
   
 
 
 
 
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