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Thursday November 16 |
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| 8:00 - 8:45am |
Networking and Coffee |
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| 8:45 - 9:00am |
Welcoming
Donovan Neale-May, Executive Director - CMO Council |
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Morning Sessions |
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| 9:00 - 9:45am |
Keynote Presentation/Q&A
“The Shrinking Quilt of Europe: New Nation Brand Perceptions” More Info 
Simon Anholt, Author • Nation Brands Index
Simon Anholt, author of Nation Brands Index, will share new research conducted with Global Market Insight (GMI) on how customers view established and emerging economies across Europe.
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| 9:45 - 10:30am |
Panel Discussion - The European Marketing Operations Model
“Consolidate Centrally or Run Locally. That's the Question.” More Info
Moderator:
Amanda Jobbins, VP of Marketing EMEA • Symantec
Gabriele Zedlmayer, VP, Corporate Marketing EMEA • Hewlett Packard
Mark Wilkin, Head of Brand and Communications • Hitachi Europe
Massimo Sangiovanni, Networks & Enterprise Marketing Director EMEA • Motorola |
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| 10:30-11:00am |
Roundtable Interactive Debates / Q&A |
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| 11:00-11:20am |
COFFEE BREAK - Sponsored by IBM |
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| 11:20-12:00pm |
Keynote Presentation
"Meeting the Demands of the Evolving European Customer" More Info
Lucas Covers, SVP, CMO • Philips Consumer Electronics |
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| 12:00-12:45pm |
Panel Discussion
"Channel Changes and Choices: Strategies for the new Europe" More Info
Moderator:
Paul Neary, Global Segment Marketing Director • AT&T
Chris Kaderli, Vice President of European Field Marketing
• Cognos
Kevin Bishop, Vice President • IBM.com
Andrei Torriani, CMO • Telefonica O2
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| 12:45-13:15pm |
Roundtable Interactive Debates / Q&A |
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| 13:15-14:30pm |
NETWORKING LUNCH - Sponsored by ARM |
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Afternoon Sessions |
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| 14:30-15:15pm |
Keynote Presentation - Exclusive preview for CMO Council Members!
"The Next Business Age - How to be a truly authentic organisation in the 21st Century"
More Info
David Taylor, Author • The Naked Leader |
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| 15:15-16:00pm |
Panel Discussion
"New Directions in Digital Marketing to Homes, Hands and Distant Lands" More Info
Moderator:
Drew Graham, Director of Marketing & Business Development • Kelkoo
Dan Cobley, Director of Marketing, UK, Ireland & Benelux • Google
Bill Gajda, CMO • GSM Association
Laura Lilyquist, Worldwide Director, Customer Marketing • MicrosoftTV |
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| 16:00-16:30pm |
Roundtable Interactive Debates / Q&A
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| 16:30-16:45pm |
TEA BREAK - Sponsored by Amdocs |
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| 16:45-17:45pm |
Presentation
"Marketing's Role in the Boardrooms of Europe" More Info
Houston Spencer, Vice President, Global Market Positioning • Alcatel
Malcolm Wilkinson, Partner • Deloitte
Nick Barley, Business & Marketing Officer • Microsoft Ltd |
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| 17:45-18:15pm |
Panel Session Conclusions and Summit Summary |
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| 18:15pm |
Conclusion, Guests at Leisure
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| 19:00pm |
Champagne Reception |
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| 19:30pm |
Formal Dinner
Guest Speaker: Dr. Mark Durkin, Head of School, Marketing, Entrepreneurship & Strategy
• University of Ulster
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