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  2006 European CMO Summit Agenda  
2006 European CMO Summit Sessions
2006 European CMO Summit Speakers
2006 European CMO Summit Sponsors
2006 European CMO Summit Venue and Travel Information
European CMO Summit Contact Information
2006 London CMO Summit Home
Thursday November 16  
8:00 - 8:45am Networking and Coffee
8:45 - 9:00am Welcoming
Donovan Neale-May, Executive Director - CMO Council
  Morning Sessions  
9:00 - 9:45am Keynote Presentation/Q&A
“The Shrinking Quilt of Europe: New Nation Brand Perceptions” More Info
Simon Anholt, Author • Nation Brands Index

Simon Anholt, author of Nation Brands Index, will share new research conducted with Global Market Insight (GMI) on how customers view established and emerging economies across Europe.

9:45 - 10:30am Panel Discussion - The European Marketing Operations Model
“Consolidate Centrally or Run Locally. That's the Question.” More Info
Moderator: Amanda Jobbins, VP of Marketing EMEA • Symantec
Gabriele Zedlmayer, VP, Corporate Marketing EMEA • Hewlett Packard
Mark Wilkin, Head of Brand and Communications • Hitachi Europe
Massimo Sangiovanni, Networks & Enterprise Marketing Director EMEA • Motorola
10:30-11:00am Roundtable Interactive Debates / Q&A
11:00-11:20am COFFEE BREAK - Sponsored by IBM
11:20-12:00pm Keynote Presentation
"Meeting the Demands of the Evolving European Customer" More Info
Lucas Covers, SVP, CMO • Philips Consumer Electronics

Panel Discussion
"Channel Changes and Choices: Strategies for the new Europe" More Info
Moderator: Paul Neary, Global Segment Marketing Director • AT&T
Chris Kaderli, Vice President of European Field Marketing • Cognos
Kevin Bishop, Vice President • IBM.com
Andrei Torriani, CMO • Telefonica O2

12:45-13:15pm Roundtable Interactive Debates / Q&A
13:15-14:30pm NETWORKING LUNCH - Sponsored by ARM
  Afternoon Sessions  
14:30-15:15pm Keynote Presentation - Exclusive preview for CMO Council Members!
"The Next Business Age - How to be a truly authentic organisation in the 21st Century"
More Info
David Taylor, AuthorThe Naked Leader
15:15-16:00pm Panel Discussion
"New Directions in Digital Marketing to Homes, Hands and Distant Lands" More Info
Moderator: Drew Graham, Director of Marketing & Business Development • Kelkoo
Dan Cobley, Director of Marketing, UK, Ireland & Benelux • Google
Bill Gajda, CMO • GSM Association
Laura Lilyquist, Worldwide Director, Customer Marketing • MicrosoftTV
16:00-16:30pm Roundtable Interactive Debates / Q&A
16:30-16:45pm TEA BREAK - Sponsored by Amdocs
16:45-17:45pm Presentation
"Marketing's Role in the Boardrooms of Europe" More Info
Houston Spencer, Vice President, Global Market Positioning • Alcatel
Malcolm Wilkinson, Partner • Deloitte
Nick Barley, Business & Marketing Officer • Microsoft Ltd
17:45-18:15pm Panel Session Conclusions and Summit Summary
18:15pm Conclusion, Guests at Leisure
19:00pm Champagne Reception
19:30pm Formal Dinner
Guest Speaker: Dr. Mark Durkin, Head of School, Marketing, Entrepreneurship & Strategy University of Ulster
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