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Symantec Secures Secrets and Sits in Style
CMO Council and Yahoo! Announce Symantec and the "Protect Your Secrets" Campaign as Winner of the 2006 Yahoo! Big Idea Chair Award

Palo Alto, CA (October 6, 2006) – The CMO Council and Yahoo! announced the winner of the 2006 Yahoo! Big Idea Chair Award in the technology and telecommunications field, with the oversized purple chair honor going to Symantec and its “Da Vinci Code” inspired campaign “Protect Your Secrets.” The award, presented at the close of the 2006 CMO North America Summit, recognized integrated, multi-channel marketing campaigns that were “exceptional, measurable and remarkable” in driving business outcomes. Read more >>

 
 

The Power Of Engagement: A Look into the National Hockey League's Power-Play on Marketing and Messaging Plans to Strengthen Valued Sports Franchise
CMO Summit Keynote by Karen Durkin, NHL's Top Brand Exec To Reveal Winning Strategies on How to Recover and Grow Fan Following; 300 Top Marketers Gather for Networking and Knowledge Exchange

PALO ALTO, Calif. (September 5, 2006) — Karen Durkin, executive vice president of communications and brand strategy of the National Hockey League, will deliver a keynote address at CMO Council Summit, set for October 4-5 in San Francisco.

The CMO Summit, sponsored by AT&T, CMP Technology and Symantec, is the premier networking and thought leadership event for the CMO Council, an organization of more than 2,600 senior marketing decision makers worldwide. Read more >>

 
 

Attention Marketers of All Ages: Ringling Bros. SVP Takes Center Ring to Present Refreshed Branding Strategies For Greatest Show on Earth
CMO Summit Keynote by Feld Entertainment Exec Profiles One of America's Most Enduring Brands; 300 Top Marketers Gather for Networking and Knowledge Exchange

PALO ALTO, Calif. (August 8, 2006) — Julie Robertson, senior vice president of Feld Entertainment—home to venerable brands Ringling Bros. and Barnum & Bailey Circus, Disney on Ice and Disney Live—will deliver a keynote address at CMO Council Summit, set for October 4-5 in San Francisco.

The CMO Summit, sponsored by AT&T, CMP and Symantec, is the premier networking and thought leadership event for the CMO Council, an organization of some 2,500 senior marketing decision makers worldwide. Members across both the BtoB and BtoC market sectors control more than $60 billion in combined annual marketing expenditures. Read more >>

 
 
 
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