 |
 |
|
|
Wednesday, October 4 |
|
|
| |
| 3:00 pm - 3:30 pm |
Summit Kick-Off : "Information Use and Media Behavior in the Channel" More Info 
Alex Nordlinger, VP Channel Strategy • CMP
|
| |
| 3:30 pm - 4:30 pm |
"Gaining Channel Mind Share to Improve Market Share" More Info
Panel 1 - B2C
Moderator: Dave Couture, Principle • Deloitte Consulting LLP
Kurt Higgins, President • ChannelForce
Bob Thacker, SVP Marketing and Advertising • OfficeMax
|
| |
| 4:30 pm - 5:30 pm |
"Gaining Channel Mind Share to Improve Market Share" More Info
Panel 2 - B2B
Moderator: Shinya Akamine, President and CEO • BlueRoads
Adriano Gonzalez, VP of Strategy & Programming • BPM Forum
Carolyn Layne, VP of Marketing • Comergent
Eli Singer, CEO • WebCollage
|
| |
| |
Thursday, October 5 |
|
|
| |
| 8:15 am - 8:20 am |
Welcoming
Donovan Neale-May, Executive Director • CMO Council |
| |
| |
Morning Sessions |
|
|
| |
| 8:20 am - 8:50 am |
Theme Introduction: "The Power of Engagement" More Info
Christine Heckart, GM Marketing • MicrosoftTV
Martyn Etherington, VP Worldwide Field Marketing • Tektronix, Inc. |
| |
| 8:50 am - 9:00 am |
Keynote Introduction
Jan Soderstrom, Chairman of the Board • CMO Council |
| |
| 9:00 am - 10:00 am |
Keynote Presentation: "Corporate Transition-Brand Transformation" More Info
Deepak Advani, SVP, CMO • Lenovo |
| |
| 10:00 am - 10:30 am |
SHORT BREAK |
|
| |
| 10:30 am - 11:30 am |
"Building a Brand Franchise and Following" More Info
Moderator: Joe Gillespie, EVP, CNET Division • CNET Networks
Dean Harris, CMO • Kayak.com
Shawn Gold, SVP Marketing • MySpace.com
Page Murray, VP Marketing • Palm, Inc.
|
| |
| 11:30 am - 12:30 pm |
"Growing Customer Equity: Creating Converts and Champions" More Info
Moderator: John Ciacchella, Principal Tech., Media & Telcom. • Deloitte Consulting LLP
Alicia Dietsch, Vice President, Business Segment Marketing • AT&T
Jeff Hayzlett, VP and CMO • Eastman Kodak
Chris Moloney, CMO • Scottrade, Inc. |
| |
| |
Afternoon Sessions |
|
|
| |
| 12:30 pm - 2:00 pm |
LUNCHEON
Introduction by USA TODAY
Keynote Presentation: "New Channels of Engagement: Growing the Fan Faithful" More Info
Karen Durkin, EVP, Communications and Brand Strategy • National Hockey League |
 |
| |
| |
| 2:00 pm - 3:00 pm |
"Embracing Partners & Customers in Co-Innovation" More Info
Moderator: Diane Hessan, President & CEO • Communispace
Nam Vo, VP Marketing - Health Systems • Cardinal Health
Nancy Bhagat, VP of Marketing • Intel Corporation
Philip Juliano, VP Global Brand Management & Corporate • Novell
|
| |
| 3:00 pm - 3:30 pm |
SHORT BREAK |
|
| |
| 3:30 pm - 4:30 pm |
"The 3Rs of Customer Return: Retention, Renewal & Reactivation" More Info
Moderator:
Rebecca Lieb, Executive Editor • ClickZ
Ann Marie Miller, SVP, Corporate Sales • CMP
Alan Scott, CMO • Factiva
Peter Karpas, SVP, CMO and Product Management Officer • Intuit
Liz Smith, VP Marketing & Communications • Visa
|
| |
| 4:30 pm - 5:30 pm |
Concluding Keynote Address: "Producing Predictable Customer Experiences: Generations of Entertainment Excellence" More Info
Julie Robertson, SVP, Marketing • Ringling Bros. and Barnum & Bailey, Disney On Ice and Disney Live, Feld Entertainment |
| |
| 6:30 pm - 7:00 pm |
COCKTAILS & RECEPTION |
|
| |
| 7:00 pm - 8:30 pm |
Yahoo! Big Idea Chair Awards More Info
Michael Tchong, Trend Analyst • Ubercool, LLC (USA)
Cammie Dunaway, CMO • Yahoo!
|
| |
| |
| |
