Impacting Value:
How Marketing Drives Business Innovation & Growth
Agenda
November 27, 2007 |
10:00 am |
Registration Opens |
12:00 pm |
Networking Luncheon |
13:00 pm |
Keynote Address |
“Global Trends and Challenges for Marketers: How World Class Companies Are Responding” |
13:45 pm |
Track 1 |
Nobody cares about Marketing Messages - The End of "One Voice to the Customer"? |
14:30 pm |
Track 2 |
Secure the Trust & Integrity of Your Brand: Limiting Brand Liability and Vulnerability Through Data Security |
15:15 pm |
Break |
15:45 pm |
Track 3 |
The Three Greatest Business Lies and How to Translate These into Real Business Success |
16:30 pm |
Track 4 |
Demand Generation with Digital Marketing Models |
17:15 pm |
Keynote Address |
“Measuring Brand Equity, Currency and Bottom Line Value” |
18:00 pm |
Cocktail Networking Reception |
20:00 pm |
Gala Dinner |
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November 28, 2007 |
9:00 am |
Keynote Address |
“How Sales & Marketing Alignment Impacts Business Outcomes” |
9:45 am |
Track 5 |
Boardroom Backing: Gaining Marketing Credibility and Clout Through Business Strategy Leadership |
10:30 am |
Track 6 |
If You Had 20% Less Marketing Budget, Would You Know Where to Cut and Why? |
11:15 am |
Break |
11:45 pm |
Track 7 |
Marketing Performance Measurement (MPM) Systems |
12:30 pm |
Track 8 |
Using Old Media Tools for New Media Marketing |
13:15 pm |
Keynote Speaker |
Panel Discussion: Media Spend of the Future |
14:00 pm |
Networking Lunch |
REGISTER