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AGENDA
December 9, 2008 |
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5:00 pm |
Registration Opens |
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6:00 pm |
Welcome Reception and Dinner |
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December 10, 2008 |
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11:00 am |
Registration Opens |
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11:00 am |
CMO Council North America Advisory Board Meeting (By Invitation Only) |
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2:00 pm |
Welcome to the 2008 CMO Summit
Donovan Neale-May Executive Director, CMO Council
Routes to Revenue: 2008 Summit Theme and Focus
Martyn Etherington, CMO Summit Chairman
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2:30 pm |
Opening Keynote Address
Marketing Planning with a Plan
Dr. Ralf Strauss, Head of CRM Marketing & CRM Global Product Management, SAP Germany
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3:15 pm |
Panel Headline Presentation
Individualized Relationship Marketing (IRM): The Payback from Personalization
Sandra Zoratti, Vice President, Global Solutions Marketing, InfoPrint Solutions Company
Peter Horst, Senior Vice President, Brand Marketing, Capital One
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4:00 pm |
Coffee Break |
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4:15 pm |
Interactive Invention Workshop
Calibrate How You Operate: Tire-kicking the New Operational Marketing Model
Introduction by Bob Barker, Vice President of Corporate Marketing, Alterian
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5:30 pm |
Keynote Address The Sweetest Route to Revenue
Deborah Holt, Vice President of Marketing, Ciao Bella Gelato
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6:00 pm |
Dinner and Reception |
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7:00 pm |
Keynote Address Turning Fan Following Into Brand Following
Tom Page, Director, Brand Events & Activation, Kodak
Dan Courtemanche, Senior Vice President, Marketing & Communications, Major League Soccer
Chris Maloney, Chief Marketing Officer, Scottrade
Malcolm Bordelon, Executive Vice President of Business Operations, San Jose Sharks
Joe Januszewski, Vice President, Corporate Partnerships, Boston Red Sox
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December 11, 2008 |
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8:00 am |
Breakfast |
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8:30 am |
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9:15 am |
Headline Panel
Marketing in the Era of the Mega-Merger
Engelina Jaspers, Vice President of Corporate Marketing, HP
Kim Johnston, Vice President of Sales and Marketing Operations, Symantec
Vance Williams LaVelle, Senior Vice President, Marketing, Sales & Service and Chief Retention Officer, SIRIUS XM Satellite Radio
Moderator: Dave Couture, Principal, Sales & Marketing Practice, Deloitte
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10:00 am |
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12:00 pm |
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12:30 pm |
Lunch Keynote Address
What ARE Customers Thinking?
Michael Tchong, Trend Analyst, Ubercool |
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2:00 pm |
Keynote Address
Changing the Game: The Road Ahead for Marketing
Peter Dille, Senior Vice President, Marketing and PLAYSTATION® NETWORK, Sony Computer Entertainment America |
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2:45 pm |
Presentations of Routes to Revenue
Analyze, Evaluate and Pursue New Revenue Sources, Segments and Strategies |
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4:30 pm |
Coffee Break |
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4:45 pm |
Closing Keynote Address
Maximizing Customer Lifetime Value
Murli Buluswar, Vice President, Insight And Innovation, Farmers Insurance |
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5:30 pm |
Closing Reception |
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