Thursday, November 17
8:00 am Networking and Coffee
Morning Session
8:45 am Welcoming
Donovan Neale-May, Executive Director - CMO Council
9:00 am Keynote Presentation/Q&A
“Marketing: The Art and the Science”
James Richardson, Senior Vice President, CMO - Cisco Systems

During the next session attendees will participate in an interactive presentation. This will include a provocative 20 minute speech, followed by 30 minute roundtable debates using interactive keypads to record notes and conclusions which will then be fed back to the group in a 25 minute summary with Q&A.

9:45 am Interactive Presentation
“Managing a Global Brand”
Ian Ryder, Global VP for Marketing & Communications EMEA - Unisys
10:05 am Roundtable Debates
10:35 am Sharing of Conclusions
11:30 am Face-off Presentation: "The Channel: What are the Choices?"
"The Case for Direct": Stephen Yeo, Marketing Director,UK - Dell
"Let the Customer Choose": Katharyn White, VP Marketing, Northeast Europe - IBM
11:50 am Roundtable Debates
12:20 pm Sharing of Conclusions
12:45 pm LUNCH - sponsored by Unica
Afternoon Session
2:00 pm Keynote Presentation/Q&A
"Marketing in the e-World"
Lisa Arthur, CMO - Akamai
2:45 pm Interactive Presentation
“Predicting the Market
Vladimir Malugin, Director of Business Development & Research, DFIS, EAMER - Kodak
Amanda Jobbins, VP Marketing, EMEA - Symantec
3:05 pm Roundtable Debates
3:35 pm Sharing of Conclusions
4:00 pm TEA BREAK - sponsored by the UK Product Marketing Forum
4:30 pm Panel/Q&A
“Sponsorships and Personalities - The Payback and the Pitfalls”
Martyn Lambert, VP Marketing, EMEA - Avaya
Graham Fleet, Vice President - IMG Consulting
Helen Roe, Sponsorship Manager, Brand Management - Visa Europe
5:30 pm Day One Summary
Donovan Neale-May, Executive Director - CMO Council
5:45 pm BREAK
7:30 pm Champagne Reception - sponsored by Eloqua
8:15 pm Gala Dinner - sponsored by Siebel Systems

Coffee & Keynote Presentation

"MCI - A Turnaround Success"
Guest Speaker: Andy MacLeod, SVP & Managing Director EMEA - MCI
Friday, November 18
8:15 am Networking & Coffee
Morning Session
8:45 am Keynote Presentation/Q&A
“Delivering Marketing Value in the Boardroom”
Nick Barley, Senior Director, Business & Marketing Organisation - Microsoft
10:30 am Panel Q&A
“Larger than Life Marketing”
Moderator: Torsten Oltmanns, Global Marketing Director – Roland Berger
Mark Brailey, Director, Marketing EMEA - Intel
Tony Kavanagh, VP Marketing UK, Ireland and South Africa - Oracle
Frans Scheper, SVP & CMO - Philips Semiconductors
11:30 am Keynote Presentation
"Marketing Effectiveness"
Malcolm Wilkinson, Director, Deloitte
Neil Morgan, VP Marketing EMEA, Siebel Systems
12:15 pm Summary of Conference
Donovan Neale-May, Executive Director - CMO Council
12:30 pm LUNCH  
1:30 pm Summit Closes
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