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Thursday, November 17 |
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| 8:00 am |
Networking and Coffee |
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| Morning Session |
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| 8:45 am |
Welcoming
Donovan Neale-May, Executive Director - CMO Council
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| 9:00 am |
Keynote Presentation/Q&A
“Marketing: The Art and the Science”
James Richardson, Senior Vice President, CMO - Cisco Systems
During the next session attendees will participate in an interactive presentation. This will include a provocative 20 minute speech, followed by 30 minute roundtable debates using interactive keypads to record notes and conclusions which will then be fed back to the group in a 25 minute summary with Q&A. |
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| 9:45 am |
Interactive Presentation
“Managing a Global Brand”
Ian Ryder, Global VP for Marketing & Communications EMEA - Unisys |
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| 10:05 am |
Roundtable Debates |
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| 10:35 am |
Sharing of Conclusions |
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| 11:00 am |
COFFEE BREAK |
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| 11:30 am |
Face-off Presentation: "The Channel: What are the Choices?"
"The Case for Direct": Stephen Yeo, Marketing Director,UK - Dell
"Let the Customer Choose":
Katharyn White, VP Marketing, Northeast Europe - IBM |
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| 11:50 am |
Roundtable Debates |
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| 12:20 pm |
Sharing of Conclusions
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| 12:45 pm |
LUNCH - sponsored by Unica |
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| Afternoon Session |
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| 2:00 pm |
Keynote Presentation/Q&A
"Marketing in the e-World"
Lisa Arthur, CMO - Akamai |
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| 2:45 pm |
Interactive Presentation
“Predicting the Market”
Vladimir Malugin, Director of Business Development & Research, DFIS, EAMER - Kodak
Amanda Jobbins, VP Marketing, EMEA - Symantec |
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| 3:05 pm |
Roundtable Debates
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| 3:35 pm |
Sharing of Conclusions |
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| 4:00 pm |
TEA BREAK - sponsored by the UK Product Marketing Forum |
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| 4:30 pm |
Panel/Q&A
“Sponsorships and Personalities - The Payback and the Pitfalls”
Martyn Lambert, VP Marketing, EMEA - Avaya
Graham Fleet, Vice President - IMG Consulting
Helen Roe, Sponsorship Manager, Brand Management - Visa Europe |
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| 5:30 pm |
Day One Summary
Donovan Neale-May, Executive Director - CMO Council
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| 5:45 pm |
BREAK |
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| 7:30 pm |
Champagne Reception - sponsored by Eloqua
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| 8:15 pm |
Gala Dinner - sponsored by Siebel Systems
Coffee &
Keynote Presentation
"MCI - A Turnaround Success"
Guest Speaker: Andy MacLeod, SVP & Managing Director EMEA - MCI |
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Friday, November 18 |
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| 8:15 am |
Networking & Coffee |
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| Morning Session |
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| 8:45 am |
Keynote Presentation/Q&A
“Delivering Marketing Value in the Boardroom”
Nick Barley, Senior Director, Business & Marketing Organisation - Microsoft |
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| 10:00 am |
COFFEE BREAK |
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| 10:30 am |
Panel Q&A
“Larger than Life Marketing”
Moderator: Torsten Oltmanns, Global Marketing Director – Roland Berger
Mark Brailey, Director, Marketing EMEA - Intel
Tony Kavanagh, VP Marketing UK, Ireland and South Africa - Oracle
Frans Scheper, SVP & CMO - Philips Semiconductors |
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| 11:30 am |
Keynote Presentation
"Marketing Effectiveness"
Malcolm Wilkinson, Director, Deloitte
Neil Morgan, VP Marketing EMEA, Siebel Systems
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| 12:15 pm |
Summary of Conference
Donovan Neale-May, Executive Director - CMO Council |
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| 12:30 pm |
LUNCH |
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| 1:30 pm |
Summit Closes |
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